It looks like Funko is determined to move into the super-articulated action figure space. They recently announced Legacy figures for Game of Thrones, and they’re adding a second fantasy license with Magic: The Gathering Planeswalker. Like the Game of Thrones line, these have also been sculpted by Gentle Giant.
Sandman had asked Hasbro about the license back at SDCC (where they had produced an exclusive card set) – they indicated at the time that they thought the market wasn’t quite big enough for figures. I suppose Funko doesn’t mind going after smaller licenses that don’t have the broad appeal required by a big company like Hasbro.
The Legacy figures will hit shelves in August. Funko will also be producing Magic figures in their popular Pop! Vinyl line, due in April.
FUNKO ANNOUNCES LICENSING AGREEMENT WITH WIZARDS OF THE COAST TO PRODUCE MAGIC: THE GATHERING PLANESWALKER FIGURES
LYNNWOOD, WA – February 16, 2014 – Funko is excited to announce a new licensing agreement with Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc. (NYSE: HAS) to produce Magic: The Gathering Planeswalker figures for their popular Pop! Vinyl Figures and new Legacy Collection Action Figures lines.
“We are deeply honored and very excited that Wizards of the Coast chose Funko as a partner to develop truly cool collectibles for Magic: The Gathering. I know the fans of Magic have been waiting nearly 20 years to get their hands on some fantastic Action Figures and stylized Vinyl figures. I promise that we won’t disappoint them!” said Brian Mariotti, CEO of Funko.
The first series of Pop! Vinyl figures, set to release in April, will feature iconic Magic: The Gathering Planeswalkers Jace Beleren, Garruk Wildspeaker, Chandra Nalaar, Liliana Vess, Ajani Goldmane and Nissa Revane. Funko Pop! Vinyl figures are 3.75 inch tall super stylized vinyl figures. With over 10 Million sold since 2010, it is the world’s largest line of collectable stylized vinyl in the world.
Funko is also excited to announce that we have teamed up with talented sculptors at Gentle Giant to create Funko’s new Legacy Collection line of deluxe action figures featuring 20+ points of articulation and removable accessories for ages 14+. Set to release in August, the Magic: The Gathering Planeswalkers will be among the first Legacy Collection figures released, and you can expect the same iconic Planeswalkers as those released in Pop! Vinyl.
“We are excited to bring the world’s best strategy game to life with these figures,” said Elaine Chase, Brand Director for Magic: The Gathering at Wizards of the Coast. “Funko has been a great partner, and we’re looking forward to giving players yet another way to enjoy Magic: The Gathering.”
Funko products are available nationwide at Barnes & Noble Booksellers, Toys R Us, Hot Topic, Target, Walmart, 7-Eleven, specialty toy retailers, and online at www.amazon.com.
Funko is a pop culture licensed-focused toy company located in Lynnwood, WA. Funko’s Pop! Vinyl is the number one stylized vinyl collectible in the world with over 10 million units sold in the last three years. Funko prides itself on being purveyors of all things pop culture. Funko has licenses with over 150 television shows, movies, and video game and pop culture titles. For more information, visit www.funko.com.
About Wizards of the Coast
Wizards of the Coast LLC, a subsidiary of Hasbro, Inc. (NASDAQ:HAS), is the leader in entertaining the lifestyle gamer. Wizards’ players and fans are members of a global community bound together by their love of both digital gaming and in-person play. The company brings to market a range of gaming experiences under powerful brand names such as MAGIC: THE GATHERING, DUNGEONS & DRAGONS, and KAIJUDO. Wizards is also a publisher of fantasy series fiction with numerous New York Times best-sellers. For more information about our world renowned brands, visit the Wizards of the Coast Web site at www.wizards.com.