Toy Fair 2016: Mattel DC Multiverse and Suicide Squad

Toy Fair 2016 - Mattel DC Multiverse and Suicide Squad (15 of 31)

For those of you lamenting the death of DC Universe Classics, rest assured, Mattel is beginning to ramp up DC Comics-based figures again. And they will continue to collaborate with the Four Horsemen on them. However, if you are hoping for the return of a retail line solely focused on DC / Four Horsemen figures, that’s not happening in the near term.

Mattel’s strategy to have one line that encapsulates comics, movies, TV, and video game figures is working for them. The Four Horsemen, who were once the sole collaborators on collector-oriented DC figures from Mattel, will still have a portion of that – mostly the comics-inspired figures. Most of the others are falling outside the 4H aesthetic and are being done internally or by other design partners.

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Toy Fair 2016: Hasbro Marvel Legends Report

Toy Fair 2016 - Hasbro Marvel Legends Report

In the past, I’d separate the Hasbro Marvel reports into Marvel Legends and everything else. At this Toy Fair, Hasbro has completed the consolidationĀ of all the collector-oriented Marvel lines into the Marvel Legends brand. And while this will certainly cause confusion for non-collectors who shop for their collector loved ones, it’s really a testament to the strength of Legends.

Think back to 2007, when Hasbro first started producing Legends. Back then, it was clear that the star of 6-inch Legends had faded; Hasbro was focusing on their bread and butter 3.75-inch scale. Today, however, it’s 6-inch that is propelling the brand forward. Over 8MM units have been shipped since Hasbro first took over the license. Over 200 figures (many more if you count variants) have been produced.

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Toy Fair 2016: Hasbro Marvel Legends Press Pics

Toy Fair 2016 Hasbro Marvel Legends Press Pics

We’ll kick off our Toy Fair coverage with the Marvel press pics shared by our pals at Hasbro. I’ll forgo the broader write-up for when I process my own pics from the Hasbro showroom, but let me give you the broad strokes:

  • Marvel Legends is doing better than ever…
  • … so much so that not only the 3.75-inch line has been rebranded Legends, but Hasbro is adding a 12-inch Legends line too.
  • 6-inch Legends will see more two more Cap waves, a Spider-Man wave, an X-Men (whodathunkit?) wave, and a Dr. Strange wave this year.

Now onto the pics!

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The Amazing Spider-Man: The Spider and the Speedster – BillsComics.com

Bill is back with his latest action figure comic, a Spider-Man tale featuring Speed Demon. Spidey might need some help catching the fleet-footed villain! Check out The Amazing Spider-Man – The Spider and the Speedster, and be sure to check out the rest of Bill’s work here at AFP and at Bill’s Comics.

The Amazing Spider-Man - the Spider and the Speedster
The Amazing Spider-Man – the Spider and the Speedster

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Mezco Explores the Final Frontier with One:12 Collective Spock from Star Trek

Mezco One 12 Collective Star Trek Spock

We may have just had the biggest geekgasm ever this past weekend with the Star Wars: The Force Awakens opening (saw it, loved it!) butĀ this is some pretty good news to start the week. Even before a long time ago in a galaxy far, far away, I was a Star Trek fan.

Mezco’s announcement of a Star Trek Mr. Spock figure in their One:12 Collective line is hitting all the right spots in my Neutral Zone.

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