I don’t cover a lot of action figure news in the sports genre – I don’t collect sports memorabilia, and I am not sure I really understand the mindset of the sports action figure collector. Take this Collector Level Program announcement from McFarlane Toys. After you get past the usual hyperbole of of how McF revolutionized the action figure industry, you get to the meat and potatoes:
- Expands chase figure program, adding “Collector Level” variants to existing “Classic Chase” and “Super Chase” variants
- Six levels of exclusivity – Bronze, Silver, Gold, Premier, All-Star, and MVP
- Level indicates production run size, ranging from 1,000 – 2,000 for Bronze and 1 – 50 for MVP
- Nearly all figures in a series will have either a Collector Level or Classic Chase figure
- Every case will get a Collector Level or Classic Chase figure
- Packaging is being redesigned as a clamshell and will include a “treasure map” indicating the Collector Level figures in the series
Now, like I said, I don’t know much about the sports action figure mindset, but what I want to see in superhero toys is the characters I’m looking for to be made easier to find. This just seems like a scalper’s dream and a collector’s nightmare.
The Spawn.com announcement has a poll asking for feedback on the Collector Level program. The choices are great, good, and ok. Way to put it out there, McF!
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