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Toy Fair 2010 – Hasbro Star Wars Update

Hasbro held its Collector Briefing yesterday, and this morning I’ll cover the update from the Star Wars team. (Yesterday evening I posted updates for the Marvel properties – Iron Man 2, Marvel Universe, Spider-Man, and Super Hero Squad – and G.I. Joe.)

For Star Wars, 2010 will be a more focused year – the comic book packs and Galactic Heroes Cinema Scenes will go on hiatus in the fall – but will still be a celebration of the brand. This year is the 30th anniversary of The Empire Strikes Back, and to commemorate that, Hasbro is relaunching the Vintage Collection of modern figures with vintage-styled card backs.

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Toy Fair 2010 – Hasbro G.I. Joe Update

Even though I completed my Marvel update from the Hasbro Collector Briefing, I couldn’t stop for the night – having 3 more brands hanging over my head was just too much. So here’s the update from the Hasbro G.I. Joe team.

With the G.I. Joe: The Rise of Cobra movie in 2009, the Joe team had a great year, with over 100 figures and vehicles in support of the movie. In the fall of 2010, with Cobra established, the line will shift to the Pursuit of Cobra. This means updated packaging, including a new icon for the Joes and a slightly tweaked icon for Cobra, new designs in the 25th Anniversary style, and no more actor head sculpts.

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Toy Fair 2010 – Hasbro Super Hero Squad Update

In the fourth and final installment of our Marvel update from today’s Hasbro Collector Briefing, I’ll briefly give you the highlights from this year’s Super Hero Squad offerings. In short, the year will bring us:

more characters,
more playsets, and
more vehicles!

I really wish I had better pics of the individual figures themselves, but all my pics were horribly, horribly out of focus. I will have the media kit published soon – there are plenty of pics of the SHS figures in there.

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Toy Fair 2010 – Hasbro Spider-Man Update

In our third part of our Marvel update from the Hasbro Collectors Briefing from earlier today, we’ll cover the Spider-Man brand. This will be a shorter update.

With the Spidey 4 movie losing some momentum after being converted into a reboot, Hasbro has focused a lot of its attention on Iron Man 2. Still, we’re going to see Spidey product on the shelves, in both 3.75-inch and 6-inch scales.

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Toy Fair 2010 – Hasbro Marvel Universe Update

The Hasbro Collector Briefing was earlier today, and in the second part of the Marvel update, I’ll be covering Marvel Universe. The mantra this year is “more figures, more fun, and more exclusives” and the team wants to keep the line “collector cool with kid appeal.” Keeping in lockstep with events in Marvel Comics, the packaging theme this year is Norman Osborne’s HAMMER Files, with packaging art by Mike Deodato.

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