Imagine this – it’s the Avengers versus the X-Men and Fantastic Four. At first, Spider-Man is with Wolverine and Reed Richards, but at a pivotal moment, he switches sides and joins Captain America and Iron Man. Is this the plot for next big comic book crossover event? No, it’s another case of life imitating art – it’s what’s really happening today with the movie licensing business at Marvel.
Marvel has been trying to regain control of the characters it licensed out years ago to other movie studios, before they had their own movie business. Earlier this year, Marvel Studios and Sony penned a peace treaty that gives Marvel some say over what Sony will do with Spider-Man. But with Fox, who continues to own the rights to the X-Men and Fantastic Four, the not-too-subtle war has no end in sight. And we’re suffering for it.
Is it too soon to say that Club 200X, and by extension, Masters of the Universe Classics, is dead?
We asked last week if Club 200X has the power. According to Skeletor’s Love Child, it does not. In the latest report on the subscription, SLC stated that they had just hit the halfway mark to the minimums needed to make all six figures they announced for the line. With just over a week to go, it’s not looking good.
There’s an old adage – do what you love, and the money will follow. In the world of toys (and probably every other industry), they should have inserted “sometimes.” There are some good examples where it works, like the customizer who parlayed his considerable talents into a professional sculpting career. There’s a lot of bad, like the dirty rotten scalpers who try to legitimize their businesses by opening “professional” online stores.
And then there’s the ugly. Yes, I’m talking about some “professional” toy reviewers.
In just a couple of weeks, it will have been two years since Hasbro first showed us the Wrecker and Bulldozer, and gave Wrecking Crew fans the hope of completing that foursome in their Marvel Legends collections. We had gotten Thunderball and Piledriver as variant swaps in an earlier wave, and the plan was to do the same for the remaining pair by the middle of 2013.
With Doomsday and the Damian Wayne Robin in my hands, it’s starting to dawn on me that the DC Universe Classics line has finally come to an end – not a hiatus, as I had hoped when Mattel pulled the line from retail, but an end. So there’s no better time to talk about what-ifs.
We all have our favorite characters that never made it into the line. For this installment of Soapbox Sunday, I’ll take a look at my most wanted, and give you my picks for what if we could have one more figure from each of the DC family of characters. Then you can tell me yours.