Toy Fair 2018: Hasbro Shares Pre-Show Reveals for Marvel and Star Wars

Toy Fair has not officially started, but Hasbro has shared some product reveals in a pre-show tease from their Marvel and Star Wars product lines. As you might expect, both brands remain aligned with the major movie releases for the year.

On the Marvel front, Hasbro is continuing the Marvel Legends premium role play line with an electronic Infinity Gauntlet from Avengers: Infinity War. They’re also continuing the revamped Mighty Muggs line with new figures for Infinity War and Ant-Man and the Wasp. Hasbro previously teased upcoming Marvel Legends waves for Deadpool 2 and Venom.

Hasbro’s Star Wars reveals lean heavily into Solo: A Star Wars Story with new Black Series and Force Link figures, among others. But they also have a sprinkling of figures from Rogue One: A Star Wars Story and Star Wars: The Last Jedi.

Read on for lots of pics and product descriptions. And stay tuned for more reveals – the Hasbro media event for Toy Fair is on Saturday afternoon.

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NYCC 2017: Hasbro Marvel Legends Report (Updated)

This morning, the Hasbro Marvel team held a roundtable meeting for online media for New York Comic Con, and we were lucky enough to be there. I’ll be putting together the 360 degree video tonight and should have it posted tomorrow. [Update: video posted below.]

In the meantime, here’s a summary of the Hasbro reveals from both HASCon a couple of weeks ago and NYCC today. For completeness, I’ll include the prior reveals from San Diego Comic-Con. So far we’ve got a pretty deep look into 2018.

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SDCC 2017: Hasbro Marvel Legends Report

Finally, here’s our Marvel Legends Report for SDCC 2017 – all the reveals, videos, booth pics, official PR pics, and teases – all in one spot. And while Hasbro showed off a massive amount of new figures and more for the remainder of this year and the start of next, there’s still a lot more to go. Of the new waves, they revealed only one completely.

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Review: Extreme Sets Multiverse Collection Series 2

Hey what’s up? It’s Bill the action figure comics guy here. I just got my hands on the Extreme Sets Multiverse Collection Series 2 dioramas, and I must say I am very impressed (and very happy) with all of them. Now, as some of you may or may not know, I’ve been doing full length comics using action figures for about 900 years, (or maybe it’s more like 15-years), and I must say if Extreme Sets had been around back when I started it would have made my life a whole lot easier (and my comics look a whole lot better).

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Toy Fair 2017: Hasbro Marvel Legends Report

What’s clear coming out of this year’s Hasbro Collector Preview is that the Marvel team’s decision to rebrand the Marvel Legends to tie to mass media has been a success. This year, Legends is being driven not only by three movie releases in the Marvel Cinematic Universe, but also by its extended TV properties on ABC and Netflix and several animated shows. The result is a healthy line-up that spans mass retail releases and exclusives for both traditional and online specialty retailers.

And what about those properties that still fall outside of Marvel Studios control? Hasbro is still finding a way to leverage them with comics-based figures.

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