Finally, here’s our Marvel Legends Report for SDCC 2017 – all the reveals, videos, booth pics, official PR pics, and teases – all in one spot. And while Hasbro showed off a massive amount of new figures and more for the remainder of this year and the start of next, there’s still a lot more to go. Of the new waves, they revealed only one completely.
In the past, I’d separate the Hasbro Marvel reports into Marvel Legends and everything else. At this Toy Fair, Hasbro has completed the consolidation of all the collector-oriented Marvel lines into the Marvel Legends brand. And while this will certainly cause confusion for non-collectors who shop for their collector loved ones, it’s really a testament to the strength of Legends.
Think back to 2007, when Hasbro first started producing Legends. Back then, it was clear that the star of 6-inch Legends had faded; Hasbro was focusing on their bread and butter 3.75-inch scale. Today, however, it’s 6-inch that is propelling the brand forward. Over 8MM units have been shipped since Hasbro first took over the license. Over 200 figures (many more if you count variants) have been produced.
I’ve been suffering from some lingering guilt ever since getting a personalized SHIELD badge and ID card at NYCC a few years ago, when the Agents of SHIELD TV sereies was just getting started. You see, I got one for myself, and not for my wife. So when I got the opportunity to personalize The Avengers: Black Ops Field Guide book from Put Me In The Story, I jumped at the chance to immortalize Agent Random Things in print.
The process took just a few minutes, and after about a week, I was able to give her a completely personalized book, including a SHIELD ID card with her picture and details, a dedication I wrote, and a bunch of other cool stuff in the book. I recreated the process with a pre-Super Soldier Serum Steve Rogers for you to follow along, since my wife would terminate me with extreme prejudice if I were to divulge any of her personal info. 😀