When it comes to Hasbro and Marvel, we tend to think of Marvel Legends first. But they’ve got more – lots more, including basic 6-inch and 12-inch figures, electronic figures, and role play items.
So when Hasbro shared the details for (almost) all of their products for Avengers: Infinity War, we were suitably overwhelmed. We’ve included the official product images and descriptions in one massive round-up. Don’t worry – we put the Marvel Legends up top.
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Finally, here’s our Marvel Legends Report for NYTF 2018 – all the reveals, booth pics, official PR pics, and teases – all in one spot. While Hasbro shared much of what’s to come throughout 2018, they still held back enough to keep us in suspense. Of all the waves covered in their Entertainment Brand Preview, all but one or two still have figures to reveal.
We’ll cover them in the order they were discussed and include the pics we shot in the booth and the official PR shots Hasbro shared with us. Read on!
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Hasbro held their Collector Preview yesterday (read our Toy Fair 2017: Hasbro Marvel Legends Report to get caught up) and this morning they shared their press pics for a bunch of their Marvel Legends products. They’ve included a lot of the retailer exclusives that were not available on the showroom floor.
Pictured above – the Toys R Us exclusive Marvel Legends 6-inch A-Force 6-pack, featuring She-Hulk, Lady Loki, Lady Sif, Monica Rambeau, Singularity, and Elsa Bloodstone.
Now get ready for some sensory overload – over 70 more official Hasbro Marvel Legends pics ahead!
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What’s clear coming out of this year’s Hasbro Collector Preview is that the Marvel team’s decision to rebrand the Marvel Legends to tie to mass media has been a success. This year, Legends is being driven not only by three movie releases in the Marvel Cinematic Universe, but also by its extended TV properties on ABC and Netflix and several animated shows. The result is a healthy line-up that spans mass retail releases and exclusives for both traditional and online specialty retailers.
And what about those properties that still fall outside of Marvel Studios control? Hasbro is still finding a way to leverage them with comics-based figures.
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