Toy Fair 2017: Hasbro Marvel Legends Report

What’s clear coming out of this year’s Hasbro Collector Preview is that the Marvel team’s decision to rebrand the Marvel Legends to tie to mass media has been a success. This year, Legends is being driven not only by three movie releases in the Marvel Cinematic Universe, but also by its extended TV properties on ABC and Netflix and several animated shows. The result is a healthy line-up that spans mass retail releases and exclusives for both traditional and online specialty retailers.

And what about those properties that still fall outside of Marvel Studios control? Hasbro is still finding a way to leverage them with comics-based figures.

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Hasbro Reveals Marvel Legends for Vulture and GotG Vol. 2

Hasbro has shared its official press images for the Marvel Legends reveals from earlier this morning. Following the release of the Spider-Man: Homecoming trailer last night, CBR had the honors of revealing the first look at the Michael Keaton Vulture Marvel Legends figure.

And while Hasbro shared the first reveals from the next wave of Marvel Legends Guardians of the Galaxy at San Diego Comic-Con, the Nerdist got to reveal that new figures for Star-Lord, Drax, and Yondu would round out the Marvel Legends Guardians of the Galaxy wave.

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NYCC 2016: Hasbro Marvel Legends Update

nycc-2016-hasbro-marvel-legends

As has been their tradition the past several years, Hasbro held its ‘Twas the Night Before… Party on the eve of New York Comic Con. All of its collector-oriented brands were represented, including marketing and design members from their Star Wars, Transformers, and Marvel brand teams.

We focused on the new Marvel Legends reveals. Those included the final reveals for the widely-rumored and now-confirmed Sandman Build-a-Figure Spider-Man wave, and four other Legends whose final homes have not yet been revealed, but may be slotted into upcoming X-Men and Guardians of the Galaxy waves.

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SDCC 2016: Hasbro Marvel Legends Update

SDCC 2016 - Hasbro Marvel Legends Update (57 of 57)

Hasbro may have jump-started SDCC 2016 by revealing the latest figures in the upcoming Marvel Legends Spider-Man and Dr. Strange waves, but they’ve continued to add goodness to their booth display each day. That’s culminated with the official reveals during their panel discussion earlier today.

We’ll have our video of the Hasbro Marvel panel, including the full Q&A, posted some time tomorrow. In the meantime, here’s the latest on what’s coming up for the Marvel Legends 6-inch line in 2017.

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Marvel’s Guardians of the Galaxy Getting Tsum Tsumed

Guardians-of-the-Galaxy-Tsum-Tsum-Plush-Series

Brand new Marvel Special Edition Tsum Tsum plushes will be available on December 15 at Disney Stores online and in their bricks and mortar locations. These long-rumored and finally confirmed set of plushie stackables are anticipated to sell out fast and are being released ahead of the Marvel Tsum Tsum mobile game launching in 2016. The Guardians of the Galaxy edition includes Star Lord, Gamora, Drax, Groot and Rocket. Continue reading “Marvel’s Guardians of the Galaxy Getting Tsum Tsumed”

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