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By Talyn, on March 13th, 2010 
Among the most anticipated Transformer products since it’s inception in 1984, a G1 styled Arcee is finally here. Designed after the character from the now cancelled “Transformers Animated” on Cartoon Network, this is the first time Arcee has gotten the Cybertronian car mode treatment. Most Transformers fans had a long period of time hoping and begging that Hasbro would actually release this figure, and after months (actually probably a year) of waiting, it was announced that Toys R Us would be the exclusive seller of this figure. Is she worth the wait?
There’s more… click to continue reading Transformers Animated TRU Exclusive Arcee
By Ron, on March 12th, 2010 In AFP’s Border Patrol, we scour active eBay auctions for customized action figures that you won’t want to let slip by!
  
15-Inch G1-Style Devastator – this monstrous G1-styled Devastator has 46 points of articulation, working LEDs, and details up the wazoo – what, you expected him to be able to transform too? – ends Mar 14, 2010 20:23:27 PDT
There’s more… click to continue reading Border Patrol: Two Transformers Devastators
By Ron, on March 10th, 2010 Hasbro has released details and high res pics of their two San Diego Comic-Con G.I. JOE Sgt. Slaughter exclusives.
I think the direction they’re taking this fall with the Pursuit of Cobra line is interesting, but the Sarge here has me jonesing for more classic-styled figures.
 
- There are going to be two different versions of the Sgt. Slaughter 3.75-inch figure – a primary figure (PF) and variant figure (VF), sold separately.
- Re: accessories, both the PF and VF will come with a whistle and a non-removable hat. The PF also comes with a weight belt, baton, and microphone; the VF also comes with a machine gun and revolver.
- There is the potential for the PF and VF to be sold online at HasbroToyShop.com following SDCC, but that is not guaranteed based on the “special edition” nature of the PF and the “special SPECIAL edition” nature of the VF.
- Pricing is TBA.
- As announced at New York Toy Fair: Sgt. Slaughter himself will be present at the Hasbro booth at SDCC (date/time TBA).
By Ron, on March 9th, 2010 When we saw Mike Deodato’s Marvel Universe card art, it begged the question of whether we’d be getting a Norman Osborne figure in his HAMMER outfit. Now we know that he’s just one of three choices for the exclusive figure that will be offered to Marvel Digital Comics subscribers, like Nick Fury was last year.
Personally, I think that X-Force Archangel and Dark Avengers Ms. Marvel (Karla Sofen) are easy variants for Hasbro to make for the upcoming Archangel and existing Ms. Marvels, so I hope that people vote for Norman. At least we’d be getting a new Norman Osborn head (if we aren’t getting one with the upcoming Iron Patriot figure already.)
Vote for the Next Exclusive Marvel Universe Figure
We want YOU to help us pick the next action figure to be offered exclusively to Digital Comics subscribers
Last year, fans far and wide went bananas for the Nick Fury Marvel Universe action figure offered exclusively to Marvel Digital Comics Unlimited subscribers. And now, for 2010, we want YOU to help decide which figure new subscribers will receive.
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X-FORCE #5 cover by Clayton Crain
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Ms. Marvel by Mike Deodato
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Norman Osborn by Mike Deodato
Your choices are Archangel in his current X-Force costume, Norman Osborn in his H.A.M.M.E.R. outfit and Ms. Marvel–the MM from Dark Avengers, aka Karla Sofen, aka Moonstone!
Cast your vote in our official poll now–voting closes at 11:59 p.m. Eastern on March 15. Once all the votes are tallied, we’ll let you know which choice won, when it’ll be available and how to get it!
via We want YOU to help us pick the next action figure to be offered exclusively to Digital Comics subscribers | Marvel.com News | Marvel.com.
By Talyn, on March 7th, 2010 
A few days ago, we looked at the Iron Man armors from the first movie, and as promised then, here are a few looks at some of the new armors from the sequel, the Mark VI and the long awaited War Machine! Do they stack up to the hype? You tell me.
There’s more… click to continue reading Iron Man 2 4-Inch Line – Mark VI and War Machine Armors
By Ron, on March 4th, 2010 
Back in October, we were happy to share some of the Marvel Universe Secret Wars card art by Bob Layton. Hasbro has continued to work with the top Marvel artists on the card art for the Marvel Universe line. For 2009, Frank Cho was tapped for the main line’s card art, and Joe Quesada provided the art for the San Diego Comic-Con exclusives (and word has it that he’ll repeat for SDCC this year.)
In 2010, it’s Mike Deodato Jr. on the main line. I happened upon some of the original, uncolored art for the cards and wanted to share it with you here.
There’s more… click to continue reading Mike Deodato Card Art for Marvel Universe
By Talyn, on March 3rd, 2010 
With the official release of the Iron Man 2 action figure line upon us, it’s time to start taking a look at the amazing new movie line from Hasbro. Today we are going to look at the new 4-inch versions of the three armors from the first film.
There’s more… click to continue reading Iron Man 2 4-Inch Line – Armors from the First Movie
By Ron, on March 1st, 2010
By Ron, on February 26th, 2010 Congratulations to Hasbro for hooking into the pop media frenzy for Iron Man 2. PopEater.com has an exclusive reveal of never before seen action figures from Hasbro’s 3.75-inch Iron Man 2 line, including Black Widow and Nick Fury. They’ve also got unmasked versions of Iron Man in his Mark VI armor and War Machine.
‘Iron Man 2′ is sure to blow the roof off of the box office this summer, and as with any superhero or comic book movie, a full line of toys is set to accompany it. PopEater is proud to exclusively reveal the newest line of action figures from ‘Iron Man 2,’ with everyone from Robert Downey Jr.’s Tony Stark and Scarlett Johansson’s Black Widow to Samuel L. Jackson, who looks just as awesome in plastic as he does in real life, as Nick Fury. Throw in Mickey Rourke’s Whiplash and Don Cheadle’s War Machine, and we’ve got the entire movie … in miniature form.
 
via ‘Iron Man 2′ Action Figures Unveiled! | PopEater.com. Thanks to Fwoosher SuperSonic for the heads up!
By Sandman21xxi, on February 26th, 2010  
Iron Man 2’s May 7th release date comes closer and Hasbro’s accompanying toyline has started to make appearances in retail! Last time we had a look at some figures from the Comic Series of the 3.75″ Iron Man 2 line, today we’re taking a look at the Hypervelocity Armor and the Deep Dive Armor from the line’s Concept Series.
From what I understand, these armor versions are not in the movie, nor are they part of the Iron Man comic continuity – rather they are concept explorations of how Iron Man armors can be designed for different uses. I guess it’s a chance for the toy designers to get creative and design their own different versions of Iron Man. I think it is a fitting idea. Tony Stark already has an array of armors for different environments and purposes, so it wouldn’t be a surprise if he had designs for a “Hypervelocity” or “Deep Dive” armor somewhere in his hard drive!
There’s more… click to continue reading Hasbro 3.75-Inch Iron Man 2 Concept Series – Hypervelocity Iron Man and Deep Dive Iron Man
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