Toy Fair 2016: Hasbro Marvel Legends Report

Toy Fair 2016 - Hasbro Marvel Legends Report

In the past, I’d separate the Hasbro Marvel reports into Marvel Legends and everything else. At this Toy Fair, Hasbro has completed the consolidation of all the collector-oriented Marvel lines into the Marvel Legends brand. And while this will certainly cause confusion for non-collectors who shop for their collector loved ones, it’s really a testament to the strength of Legends.

Think back to 2007, when Hasbro first started producing Legends. Back then, it was clear that the star of 6-inch Legends had faded; Hasbro was focusing on their bread and butter 3.75-inch scale. Today, however, it’s 6-inch that is propelling the brand forward. Over 8MM units have been shipped since Hasbro first took over the license. Over 200 figures (many more if you count variants) have been produced.

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Pre-Order the Amazon Exclusive Marvel Legends Avengers 4-Pack

Amazon Exclusive Marvel Legends Avengers 4-Pack - packaged

Finally! We’ve spotted the listing for the Amazon-exclusive Marvel Legends Avengers: Age of Ultron 4-pack. Amazon’s first Legends exclusive includes Marvel Cinematic Universe versions of Thor, Black Widow, Hawkeye, and for the first time in the line, a Mark Ruffalo Bruce Banner in his civvies. Hasbro first announced the 4-pack at Toy Fair, and we saw the figures for the first time with a whole mess of Marvel Legends at San Diego Comic-Con.

For those keeping track, here’s your Marvel Legends retailer exclusives checklist:

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Get a Personalized SHIELD Guidebook for Your Little (or Big) Agent of SHIELD

Put Me In The Story - Avengers Black Ops Field Guide

I’ve been suffering from some lingering guilt ever since getting a personalized SHIELD badge and ID card at NYCC a few years ago, when the Agents of SHIELD TV sereies was just getting started. You see, I got one for myself, and not for my wife. So when I got the opportunity to personalize The Avengers: Black Ops Field Guide book from Put Me In The Story, I jumped at the chance to immortalize Agent Random Things in print.

The process took just a few minutes, and after about a week, I was able to give her a completely personalized book, including a SHIELD ID card with her picture and details, a dedication I wrote, and a bunch of other cool stuff in the book. I recreated the process with a pre-Super Soldier Serum Steve Rogers for you to follow along, since my wife would terminate me with extreme prejudice if I were to divulge any of her personal info. 😀

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