SDCC 2017: Hasbro Marvel Legends Report

Finally, here’s our Marvel Legends Report for SDCC 2017 – all the reveals, videos, booth pics, official PR pics, and teases – all in one spot. And while Hasbro showed off a massive amount of new figures and more for the remainder of this year and the start of next, there’s still a lot more to go. Of the new waves, they revealed only one completely.

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Hasbro Reveals Two More Marvel Legends Waves for 2017 – Marvel Knights and Thor

Hasbro is building excitement in the weeks ahead of San Diego Comic-Con, by hosting a special online event today for fan websites. In an exclusive video chat, the Hasbro Marvel Legends team revealed the final two carded figures and the Build-A-Figure for the Marvel Knights / Netflix wave. They also teased three figures from a new Legends wave tied to Thor: Ragnarok.

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Toy Fair 2017: Hasbro Marvel Press Pics

Hasbro held their Collector Preview yesterday (read our Toy Fair 2017: Hasbro Marvel Legends Report to get caught up) and this morning they shared their press pics for a bunch of their Marvel Legends products. They’ve included a lot of the retailer exclusives that were not available on the showroom floor.

Pictured above – the Toys R Us exclusive Marvel Legends 6-inch A-Force 6-pack, featuring She-Hulk,┬áLady Loki, Lady Sif, Monica Rambeau, Singularity, and Elsa Bloodstone.

Now get ready for some sensory overload – over 70 more official Hasbro Marvel Legends pics ahead!

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Toy Fair 2017: Hasbro Marvel Legends Report

What’s clear coming out of this year’s Hasbro Collector Preview is that the Marvel team’s decision to rebrand the Marvel Legends to tie to mass media has been a success. This year, Legends is being driven not only by three movie releases in the Marvel Cinematic Universe, but also by its extended TV properties on ABC and Netflix and several animated shows. The result is a healthy line-up that spans mass retail releases and exclusives for both traditional and online specialty retailers.

And what about those properties that still fall outside of Marvel Studios control? Hasbro is still finding a way to leverage them with comics-based figures.

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SDCC 2016: Hasbro Marvel Legends Update

SDCC 2016 - Hasbro Marvel Legends Update (57 of 57)

Hasbro may have jump-started SDCC 2016 by revealing the latest figures in the upcoming Marvel Legends Spider-Man and Dr. Strange waves, but they’ve continued to add goodness to their booth display each day. That’s culminated with the official reveals during their panel discussion earlier today.

We’ll have our video of the Hasbro Marvel panel, including the full Q&A, posted some time tomorrow. In the meantime, here’s the latest on what’s coming up for the Marvel Legends 6-inch line in 2017.

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