For those of you lamenting the death of DC Universe Classics, rest assured, Mattel is beginning to ramp up DC Comics-based figures again. And they will continue to collaborate with the Four Horsemen on them. However, if you are hoping for the return of a retail line solely focused on DC / Four Horsemen figures, that’s not happening in the near term.
Mattel’s strategy to have one line that encapsulates comics, movies, TV, and video game figures is working for them. The Four Horsemen, who were once the sole collaborators on collector-oriented DC figures from Mattel, will still have a portion of that – mostly the comics-inspired figures. Most of the others are falling outside the 4H aesthetic and are being done internally or by other design partners.
The competition for collectors has ramped back up between DC Collectibles and Mattel. For the past couple of years, one degree of competition had been eased up, with Mattel abandoning 6-inch scale by sunsetting DC Universe Classics. But with Mattel’s move back to 6-inch, more overlap will occur. We’ll keep that in mind as we go through the DC Collectibles offerings from SDCC.