By Ron, on April 28th, 2012   
Maybe it’s just me, but with the San Diego Comic-Con exclusives Mattel revealed yesterday, I am starting to think they are losing touch with their core market for their collector-oriented lines – the little boys that grew up with toys from He-Man and DC Comics and now have a strong nostalgic pull toward their grown-up versions. I understand the Cars, the Tiny Titans and the Polly Pockets – those same guys now have little boys and girls of their own, and SDCC has become a family event. But the rest seem odd or somehow miss the mark.
» There’s more… click to continue reading Masters of the Universe Classics Vykron Headlines a Puzzling Line-Up of Mattel’s SDCC Exclusives for 2012
By Talyn, on March 17th, 2012 
You don’t have to be Irish to celebrate St. Patrick’s Day!
Ron should have something green to share with us soon. In the meantime, enjoy the parades and the green beer!
By Ron, on March 15th, 2012 It’s becoming a tradition – each year when the Club Eternia exclusives ship, I publish one of the more popular posts on AFP – the map viewer for the Club Eternia exclusive map. This year, Mattel shipped the Map of Preternia with the club exclusive Shadow Weaver.
- Position your mouse over areas of the map to magnify it.
- To zoom in or out, hold down the mouse button and move up or down.
- To increase or decrease the size of the magnified area, hold down the mouse button and move it right or left.
Big thanks again to my wife, who made this possible again this year. Enjoy exploring Preternia, and be sure to visit our previous installments:
By Ron, on February 14th, 2012 
At their Collector Night preview, Mattel introduced a handful of new figures for the Masters of the Universe Classics and 30th Anniversary lines. In the main Masters line, Spikor and the Snake Men 2-Pack will be available in July. Frosta, from the She-Ra cartoon, will be the August figure, but due to production delays will be available in September with the September figure, which is yet to be revealed.
For the 30th Anniversary line, Mattel revealed Sir Laser Lot. Laser Lot is the creation of DC Comics writer Geoff Johns, who is a huge Masters fan. There’s a story floating around that Johns submitted his character concept for Laser Lot with a crayon drawing.
» There’s more… click to continue reading Toy Fair 2012 – Masters of the Universe Classics Adds Spikor, Frosta, Snake Men and Sir Laser Lot
By Ron, on February 13th, 2012 
Mattel held its Collector Night event at New York Toy Fair yesterday, and Scott “Toy Guru” Neitlich was on hand to share the details of all the products they had on display.
Included in the mix were Voltron, DC Universe (including Club Infinite Earths, All-Stars, Young Justice, Action League, Justice League Unlimited, Batman Legacy, and The Dark Knight Rises Movie Masters), Masters of the Universe Classics, WWE, Ghostbusters, Back to the Future, and Cars. Following his presentation, Toy Guru fielded all the questions that the crowd threw his way.
» There’s more… click to continue reading Toy Fair 2012 – Mattel Collector Night – Toy Guru Video
By Sandman21xxi, on January 25th, 2012 After some December teasers from Spy Monkey Creations, we finally have some in-hand samples of what they’ll be opening up 2012 with: The Spy Monkey Armory Series 1!
 
Over the past couple of years, Spy Monkey has been producing weapons that toy collectors can use with their 6/7″ action figures, mostly geared towards Masters of the Universe figures. We’ve reviewed a couple of them like the Sword of Ages, and the Shield of Destruction and Shield of Deliverance. For 2012, they’re adding another dimension to their products: customization!
» There’s more… click to continue reading Spy Monkey Armory Series 1 Venom and Doppelganger Colorways
By Sandman21xxi, on December 21st, 2011 
A couple weeks back, Spy Monkey Creations sent us some black and white silhouette teaser images of what they have in store for 2012. It looks like you can disassemble and customize your own weapons! We’ve been told the new items will be fully interchangeable and compatible with Onell Design’s Glyos System and as well as the Four Horsemen’s Outer Space Men line.
» There’s more… click to continue reading Spy Monkey Creations 2012 Teaser Images
By Ron, on November 14th, 2011
It’s a pretty big sale day tomorrow (and for the next couple of weeks) at MattyCollector.com. On the Masters of the Universe Classics front, you’ve got fan favorite Snout Spout and She-Ra’s Swiftwind as the Club Eternia subscription figures. And don’t forget to get Bubble Power She-Ra, who is not part of the sub, if you want a She-Ra that can actually ride Swiftwind. This She-Ra can be combined with the original release for the classic look with updated articulation.
On the DC front, DC Universe Classics Wave 18 is also on sale today as individual figures, and in what I can only characterize as an end of year clearance, Retro Action DC Super Heroes and Justice League Unlimited are out in force. All the JLU 4-packs are priced to move, as long as you can get 9 or more of your closest collector friends in on the deal. 
And for your convenience, here’s the handy dandy link to the MattyCollector.com bundle page for the November sale.
» There’s more… click to continue reading Masters of the Universe Classics, DC Universe Classics Wave 18, Justice League Unlimited and More On Sale 11/15
By Talyn, on October 31st, 2011 
Hope you scored lots of goodies tonight!
Leave a Halloween comment for a chance at a Masters of the Universe Classics Icarius (aka Flipshot) – our treat to you from the Free Stuff pile at AFP.
(Winner will be selected at random. Continental United States only, please – sorry to the rest of you!)
By Ron, on October 15th, 2011 
Mattel hosted its Masters of the Universe panel earlier today. Because the room was deep in the bowels of the Javits Center, there was no cell phone coverage and consequently no signal for the live broadcast. The upload following the panel also got corrupted, so my apologies if you have been trying to watch the the video. I uploaded the video again, and it’s all better now!
Mattel Presents: Masters of the Universe Classics – Getting Ready to Turn 30!
Speakers: Scott “Toy Guru” Neitlich, The Four Horsemen
2012 will mark the 30th anniversary of the Masters of the Universe toy line and do we have some great collectable toys in store! Head over to get all the latest info on Mattel’s Masters of the Universe Classics line including sneak peaks, a look at the new 2012 Mini Comics and updates on our Create-a-Character contest. Panel includes a live Q & A with Mattel brand manager Scott “Toy Guru” Neitlich and special guests The Four Horsemen.
» There’s more… click to continue reading New York Comic Con 2011 – Mattel Masters of the Universe Classics Panel (Updated)
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