DC Comics Offers “He-Man: The Eternity War” #1 Variant Action Figure Cover with Subscription

Here’s another awesome comic book cover featuring action figures – this time it’s Masters of the Universe Classics gracing a variant cover for the first issue in the upcoming He-Man: The Eternity War series.

And our parents told us spending all of our afternoons playing with He-Man and the Masters of the Universe action figures was no way to get ahead in life… Ha!

Clearly no one told that to Tara Carter, the winner of MattyCollector.com’s “He-Man: The Photography War Comic Cover Contest.” As the grand prize winner, Tara’s awesome Masters of the Universe photo (which you can see above) will be featured as a variant cover to this month’s HE-MAN: THE ETERNITY WAR #1.If you’re a Masters of the Universe collector or an action figure buff, you’re going to want a copy. But you won’t find this cool variant cover in stores.

No, there’s only one way to get Tara’s exclusive cover, and that’s by subscribing to the series. For $24.99, you get a year’s worth of He-Man: The Eternity War, plus the action figure variant cover.

He-Man: The Eternity War brings epic-scaled fantasy to the world of He-Man and the Masters of the Universe, as Hordak and the Dark Horde take control of Castle Grayskull. To save Eternia, She-Ra, Teela and He-Man must form a resistance to overthrow the powers of darkness, something that’s far easier said than done when the Horde’s concerned…

Written by Dan Abnett and drawn by Pop Mhan, HE-MAN: THE ETERNITY WAR #1 hits stores just in time for Christmas on December 24th. To subscribe and get the exclusive action figure variant cover, click here.

via He-Man and the Masters of the Universe: An Offer for All Eternity | DC Comics.

Blink and You’ll Miss Them – Mattycollector Flash Sales on the Hour Today

With Toy Guru out of the Mattycollector marketing team line-up, Mattel may need to look at hiring someone to manage their social media a bit more actively. Sure, there were Facebook and Twitter postings about their flash sales, but nothing detailing what figures were actually added to the Mattycollector Cyber Monday sale at 9AM PST – even on the Mattycollector site itself. And I’ll admit I’m a little salty over it.

If the flash sale items appear at the top of the list, then it’s Sky High with the Jet Sled, Castaspella, and Jitsu from Masters of the Universe Classics who showed up. I almost certainly would have bought another Jitsu, but he and Sky High sold out quickly. And as of last viewing, He-Man and Panthor from MOTUC, and the “bound” Doomsday, Larfleeze, Red Hood, Freddy Freeman (Capt. Marvel Jr.), Huntress, Lead, Saint Walker, Wally West Flash, and John Constantine from DC Universe Classics have sold out thus far.

DC Universe Classics on Clearance at Mattycollector’s 7 Days of Cyber Monday

Mattycollector’s “7 Days of Cyber Monday” sale kicked off this morning with Early Access for Club Eternia subscribers. I still find the name odd (at least the sale actually lasts 7 days this year) but am crystal clear on its intent – Mattel wants to clear out its remaining DC Universe Classics figures inventory. Club Infinite Earths figures are priced at $6 each for the regular figures (like Wally West Flash, Phantom Stranger, and Larfleeze) and $9 for the oversized ones (like Lead and Elasti-Girl). I guess good things come to those who wait.

The Classics figures for this year (Connor Kent, Ice, and hook-handed Aquaman) aren’t clearanced – they’re at $23. But Watchmen figures have been knocked down to $15 each from $20 and the horribly over-priced Super Powers figures are at $24 from $30. If you were hoping to get the Doomsday Unleashed figure at 20% off, you’re out of luck – to get him at $32 you had to also buy the prison costumed version from SDCC, and he sold out early on this morning. The unleashed Doomsday is still available as of this writing, but at the full $40 price.

Rounding out the sale, Masters of the Universe Classics from Club Eternia and Club Etheria prior to 2014 have been knocked down to $21.60 from $27. And Ghostbuster 2-packs with the removable proton packs are down to $40 from $50. Finally, Loo-Kee and Kowl, the Club Eternia chase figures, are up – still at $20.

All access to the 7 Days of Cyber Monday sale starts tomorrow at 9AM PST.

Complete this Epic Scene with November’s Mattycollector Sale

With DC Universe Classics dead and Masters of the Universe Classics winding down, it’s tough for me to get excited about Mattycollector’s monthly sales, but this month is a little different. See, the quarterly figure for Club Eternia is Arrow, Bow’s trusty steed. And that means you and I will finally be able to complete that epic scene from He-Man and She-Ra: The Secret of the Sword.

We’ve already gotten an even more studly Bow, as well as Prince Adam, Cringer, and Kowl. By adding Arrow to our collection, Bow and Adam will make quite a handsome pair riding through the Whispering Woods. No Arrow during Early Access, which opens on Thursday, 11/13, but you can pick him up during the regular Mattycollector sale on Monday, 11/17.

» There’s more… click to continue reading Complete this Epic Scene with November’s Mattycollector Sale

Soapbox Sunday: Latest Mattycollector Sale Shows Shortcomings; How to Turn it Around

Mattycollector Shortcomings

Remember the good (or bad, depending how you fared) old days when there were toys that you actually wanted to buy on Mattycollector on their monthly sales dates? Those toys would sell out in hours, sometimes minutes. And while that truly meant missed opportunities through lost sales, the quick sell-outs became the barometer for successful products.

Fast forward to today. We’re a couple of days past the Mattycollector sale for October, and looking at the sale page, there’s not a single item on the page that’s sold out. There’s not even a single item that’s marked with the “Almost Gone” tag that Mattel would add to give you a sense of urgency to grab up those soon to be sold out toys. And for a company whose marketing team is so fond of saying “We’ll keep making them as long as you keep buying them,” I’ve got to wonder how much longer Mattel will keep making them, because we certainly not buying them – at least not like we used to.

» There’s more… click to continue reading Soapbox Sunday: Latest Mattycollector Sale Shows Shortcomings; How to Turn it Around

Toy Guru Shares 2015 Masters of the Universe Classics Update – Video

2015 Masters of the Universe Classics Update

Mattel may not be making its previously scheduled stop at New York Comic Con this year, but to make up for it, Toy Guru posted a rather substantial video update for the Masters of the Universe Classics line. Clocking in at nearly 12 minutes, it’s as much content as you’d likely have gotten if you were sitting in the Mattypalooza panel just for the MOTUC portion. And then there’s the added bonus of Toy Guru actually demonstrating each figure’s articulation and accessories, complete with the occasional figure knockdowns.

One thing you will miss without an actual panel this time around is the Q&A portion – for example, what finally caused the policy change that allowed not only 200X heads but a complete 200X two-pack into the line? By the power of Grayskull!

» There’s more… click to continue reading Toy Guru Shares 2015 Masters of the Universe Classics Update – Video

Soapbox Sunday: Mattycollector to Close Doors after 2015?

To be frank, I haven’t been paying much attention to the Mattycollector subscription drive this year. Last year, I did a fair bit of agonizing over Club Eternia before re-upping very late in the game. Sure, I chuckled a bit and wondered what was behind Mattel’s announcement that they would *limit* subscriptions for 2015 – but I still waited to see Mattel’s 1st quarter selections for Club Eternia, then subscribed without much further thought.

So it was somewhat of a surprise to see the subscription drama starting to unfold just like it did last year – with an impassioned plea from Toy Guru followed by a confirmation from the Four Horsemen along the lines of “hey, this isn’t a marketing ploy – it’s real.” To state the obvious, this is not good news for Mattycollector. And it begs the question if the collector-oriented site will follow Masters of the Universe Classics into the sunset after 2015.

» There’s more… click to continue reading Soapbox Sunday: Mattycollector to Close Doors after 2015?

SDCC 2014: Mattel: Mattypalooza 2014 – Video

SDCC 2014 Masters of the Universe Classics He-Man Hsss Robots

From San Diego Comic-Con this past Friday, here’s our video of the Mattel’s Mattypalooza panel. The panel was understandably a bit light on the DC and Ghostbuster properties – DC Universe Classics is wrapping up this year with the Conner Kent Superboy, Damian Wayne Robin, and the Super Powers 6-figure line-up, and Ghostbusters has an anemic offering of the four Ghostbusters with removable Proton Packs – they had these tooled up in anticipation of making the Ecto-1, which sadly didn’t hit the pre-order minimum last year.

Most of the panel was devoted to Masters of the Universe – the bulk of which was focused on the “last year” of Classics (including the Snake Armor He-Man / Battle Armor King Hsss two pack and Skeletor’s Hover Robot 3-pack shown above), but also included a portion on the “franchise” outside of toys, mostly comic books. For the action figures, Toy Guru was a bit enigmatic on what we’d see after 2015 – he did say in the panel that 2015 would be the wrap-up of the vintage line, but that 6-inch might continue, just in a different way. For his comments, you can skip to about 44 minutes into the video.

What is also uncertain is the future of Mattel’s long-term collaboration with the Four Horsemen after 2015. Was Cornboy hinting at a change during his sentimental intro? What do you guys think?

» There’s more… click to continue reading SDCC 2014: Mattel: Mattypalooza 2014 – Video

SDCC 2014: Masters of the Universe Classics Starts 2015 Strong, But Future Uncertain

SDCC 2014 Mattel Masters of the Universe Classics 2015

Toy Guru made it clear when he kicked off their Mattypalooza presentation with a Masters of the Universe Classics video with the message that all toy lines must end (an homage to the Game of Thrones marketing campaign for the past season). I suppose that’s Mattel’s way to drive subscriptions for Club Eternia for 2015, now billed as the last year for MOTUC and Four Horseman figures.

And they certainly loaded up the sub with extra goodness in the first quarter of 2015, in case there are people still on the fence to subscribe. It’s fan favorite Lizard Man from the Filmation series, Ninjor from the vintage line, and Huntara from last year’s SDCC fan vote. The Club Eternia exclusive is Oo-larr, the He-Man from the original mini-comic – and to make this extra tempting, the exclusive will include an extra He-Man head sculpt in the vintage style.

You can see all this and more in our SDCC 2014 Masters of the Universe Classics album.

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SDCC 2014: Mattel Masters of the Universe Classics (Preview Night)

SDCC 2014 Mattel Masters of the Universe Classics Battle Ram

With Mattypalooza this Friday, Preview Night for Mattel’s Masters of the Universe Classics lines (Club Eternia and Club Etheria) was mostly catch-up – showing off figures in public that had already been revealed via their social media programs. For me, the highlight of this group of figures is Rio Blast – which I didn’t have as a kid, but whose kookiness mixed with badassery has won me over.

The big push from Mattel is for the Battle Ram, which sports an updated front half (to ameliorate the pain of having to buy it again) and a Man-at-Arms with Filmation-inspired head sculpt. The Battle Ram, due in October, is *not* part of the subscriptions – so it is not exactly a lock for Mattel, which will be pushing collectors’ tolerance for price creep with a $110 price tag.

» There’s more… click to continue reading SDCC 2014: Mattel Masters of the Universe Classics (Preview Night)

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