Mattel Announces Retro-Action DC Super Heroes in Mego Style

It’s official – the World’s Greatest Super Heroes have become Retro-Action DC Super Heroes.  The name may be different, but it describes the product better, imho.  And that product hasn’t changed.  It’s still Mego-styled, with Dr. Mego involved in product design, much like the Four Horsemen are involved with DC Universe Classics.

Although I’m probably smack in the middle of the right age group, I don’t feel a lot of nostalgia for Megos, but I do know a lot of collectors who are psyched about this line.  I’m curious to see how this will play at Toys R Us, given their recent moves to make their stores more collector-friendly.

Retro-Action DC Super Heroes Announced!

Hey, Old-School Toy Fans!

If you love those 8″ cloth-style figures from the 1970s and 1980s, we’ve got news that’s going to make you one happy collector…

Mattel has gone back in time for design inspiration and come up with heroes based on the look of those vintage figures for a brand-new line called Retro-Action DC Super Heroes!

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Check out these prototype images. You’ll see they’re not recreations, but updates lovingly based on the old style. In some cases, we’re even improving on iconic features for some of your favorite characters, like a more accurate belt buckle for Green Arrow, or an “s” curl in the hair of Superman.

Green Arrow is up first, and he’ll be offered right here at MattyCollector.com on December 15th. This will be followed by a line at Toys “R” Us and select online retailers in the spring.

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There will be three waves of four figures in 2010, starting with these characters in Wave 1:

Superman, Sinestro, Lex Luthor, and Green Lantern (Hal Jordan)

So if you haven’t already, register for email from me and I’ll send a sale reminder right to your inbox. You can also follow me at Twitter and I’ll tweet reminders there. Remember, Green Arrow goes on sale Tuesday, December 15th, just in time to purchase as a gift for your favorite collector — you!

—Matty

DC SUPER HEROES and all related characters and elements are trademarks of and © DC Comics.

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via MattyCollector.com Online Store.