Mattel to Sell Limited Edition Masters of the Universe Art Book at San Diego Comic-Con – Updated

Mattel has provided an update on the MOTU art book.

We know a lot of fans are very excited about the Designed @ Mattel Vol. 1 book on MOTU being offered at SDCC. A few more details: The book will be softcover, 53 pages, with a numbered foil stamped ribbon across the cover. It will be $50.00 and limited to 2 per guest per line wait. It will have sections on all the major MOTU lines and a look at the future of the brand.

Now we know a lot of fans are asking why only 1,000 copies and will we ever reprint? The answer (at least for now) is that this was actually a number required. For a variety of legal reasons we were restricted to only create this book if we kept it as a limited edition. That was part of the bargain for getting to do the book itself. It was 1,000 editions or nothing He-Fans.

A big thank you to Toy Guru for pulling together a lot of the research and material as well as all the Mattel artists over the years for so generously giving of their imaginations to create lasting characters in the world of MOTU!

Long time fans and new comers alike will be sure to enjoy all of the surprises in store at SDCC!

See you in two weeks!


In recent Ask Matty Q&A sessions, Mattel has talked about finding Masters of the Universe collateral ranging back to before the original toy line came out in the 80’s.  They also talked about a special MOTU item for Comic-Con.  Put together, you have the extremely limited edition MOTU art book that they’ve just announced.  At just one thousand copies, this will be pretty tough to get.

Hey MOTU Fans!

Oh man, this is BIG… the design team at Mattel just announced the first book in their “Designed @ Mattel” series and it’s a MOTU art book!


The book shows off the fantastic art of the MOTU brand from 1981 through current day. It’s packed with never-before-seen Mattel concept art, behind-the-scenes notes, posters, oil paintings, and a whole lot more from across the brand. All that MOTU art from over the years is mighty sweet, but the book also premiers concept art from new projects, like a proposed live action film!

It’s a soft-cover edition, limited to only 1,000 numbered copies. Each one comes with a numbered cover ribbon and an embossed seal. The first place they’ll be available is San Diego Comic-Con. Purchases will be limited to two per guest, per wait in line. And get this… you can even have your copy signed by the Mattel artists at the show!

If any units remain after the show they may be sold on, but honestly, we expect to sell out at SDCC. Be sure to come by the booth early for your chance to own a piece of MOTU history!


via Online Store.