Soapbox Sunday: Marvel and Fox Need to Reconcile… For the Sake of the Toys

Deadpool, X-Men, and Fantastic Four - Marvel characters licensed by Fox

Imagine this – it’s the Avengers versus the X-Men and Fantastic Four. At first, Spider-Man is with Wolverine and Reed Richards, but at a pivotal moment, he switches sides and joins Captain America and Iron Man. Is this the plot for next big comic book crossover event? No, it’s another case of life imitating art – it’s what’s really happening today with the movie licensing business at Marvel.

Marvel has been trying to regain control of the characters it licensed out years ago to other movie studios, before they had their own movie business. Earlier this year, Marvel Studios and Sony penned a peace treaty that gives Marvel some say over what Sony will do with Spider-Man. But with Fox, who continues to own the rights to the X-Men and Fantastic Four, the not-too-subtle war has no end in sight. And we’re suffering for it.

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