In the past, I’d separate the Hasbro Marvel reports into Marvel Legends and everything else. At this Toy Fair, Hasbro has completed the consolidation of all the collector-oriented Marvel lines into the Marvel Legends brand. And while this will certainly cause confusion for non-collectors who shop for their collector loved ones, it’s really a testament to the strength of Legends.
Think back to 2007, when Hasbro first started producing Legends. Back then, it was clear that the star of 6-inch Legends had faded; Hasbro was focusing on their bread and butter 3.75-inch scale. Today, however, it’s 6-inch that is propelling the brand forward. Over 8MM units have been shipped since Hasbro first took over the license. Over 200 figures (many more if you count variants) have been produced.
We’ll kick off our Toy Fair coverage with the Marvel press pics shared by our pals at Hasbro. I’ll forgo the broader write-up for when I process my own pics from the Hasbro showroom, but let me give you the broad strokes:
Marvel Legends is doing better than ever…
… so much so that not only the 3.75-inch line has been rebranded Legends, but Hasbro is adding a 12-inch Legends line too.
6-inch Legends will see more two more Cap waves, a Spider-Man wave, an X-Men (whodathunkit?) wave, and a Dr. Strange wave this year.
Bill is back with his latest action figure comic, a Spider-Man tale featuring Speed Demon. Spidey might need some help catching the fleet-footed villain! Check out The Amazing Spider-Man – The Spider and the Speedster, and be sure to check out the rest of Bill’s work here at AFP and at Bill’s Comics.
The Amazing Spider-Man – the Spider and the Speedster
We may have just had the biggest geekgasm ever this past weekend with the Star Wars: The Force Awakens opening (saw it, loved it!) but this is some pretty good news to start the week. Even before a long time ago in a galaxy far, far away, I was a Star Trek fan.
Mezco’s announcement of a Star Trek Mr. Spock figure in their One:12 Collective line is hitting all the right spots in my Neutral Zone.
We haven’t done an official AFP Free Stuff Giveaway in a while, but this one was worth the wait (if we do say so ourselves!) The Sith Lords at Hasbro were devious enough to send us a Dark Side-inspired, Jabba-sized pile of loot, and we are going to corrupt you with a chance (actually, five chances) to take it all for your own. After all, it furthers our nefarious goal of ruling the toy website universe.
You have until Friday, when the Force Awakens opens, to enter this giveaway. There’s a bunch of stuff included – check out the pics above and read on for how to enter and what is included. Remember – through power, I gain victory!