Mattel Releases Plans for San Diego Comic-Con

We got an update from Toy Guru that next week’s Q&A would be the last before August, so our strategy to save up all the hard-hitting questions until the July 15 Q&A was tragically flawed.  On the plus side, a lot of our questions were going to be about what lines would they have on hand at the show, when their panels were going to be, and what exclusives were they selling – and Mattel just posted all of that info on

One license that I was expecting but is not in the announcement is WWE – they’ve told us in the past that with the license due to kick off in 2010, they wouldn’t be sharing any information until San Diego at the earliest.  We’ll try to find out whether they’ll be talking about WWE at San Diego.

San Diego Comic-Con 2009—New Toys & More

By Matty

Comic-Con is coming!

For us toy collectors, the granddaddy of events has to be San Diego Comic-Con. The 2009 show starts July 23rd (preview night July 22nd) and runs through July 26th, and this year I’m bringing more cool stuff than ever before!


First off, we’ll have not one, but TWO fan panels at the show:

Mattel & DC Comics, a Powerful Partnership

Friday, JULY 24

11:00 AM – 12:00 NOON



Friday, JULY 24

1:00 PM – 2:00 PM



Then, visit me at Booth #2845, and you’ll find tons of new toys either just coming on the market or soon to come. We’ll have Ghostbusters™, DC Universe, DC Universe Classics, Infinite Heroes, Justice League Unlimited, Masters of the Universe Classics, Batman: The Brave and the Bold, Disney/Pixar CARS, Toy Story, Hot Wheels, Scene It? The DVD Game, and the insane new Mindflex game — plus a few surprises!


Products will be sold starting preview night. Customer service and safety is our number one priority, so we’ll have a separate booth run by our Toy Club to handle sales. Lines will only be allowed to get as long as the designated roped-off area, but “fast-pass” tickets will be handed out to reserve your spot later that day. Limits on all exclusives will be six per person, per visit to the Mattel booth.

If you choose to wait in line a second time, you’ll be eligible to buy another 6 figures (there will also be a limit of six figures for online purchases after the show). It should all go very smoothly for the best buying experience yet!

We’re going to have plenty of gotta-get products available for sale, including (click each for all the scoop):


Can’t make it to Comic-Con? Fear not, fair comic fan! You’ll be able to get everything listed above on starting at 12:00 Noon on Monday, August 3rd, except these items:

  • SDCC variant He-Ro
  • SDCC variant Buzz Lightyear (with “Andy” on his foot)
  • SDCC Gleek (but the onder Twins without Gleek will be available)

Whew! That’s it for now, but stay tuned to, because I’ll have more news as Comic-Con gets closer.


via Online Store.