If you’re confused about the Avatar figures from Mattel that are hitting shelves right now, I’m right there with you. James Cameron is making a new sci-fi epic coming out this December called “Avatar,” which has nothing to do with the cartoon called “Avatar: The Last Airbender.” M. Night Shyamalan is adapting the Airbender cartoon to the big screen, coming out next summer. Adding to the confusion is that Mattel made the toys for the cartoon. It’s so convoluted that the cartoon adaptation has dropped “Avatar” from its name, and will go by simply “The Last Airbender.” Clear as mud!
The toys hitting shelves right now at Toys R Us are for Cameron’s Avatar. Mattel has let us know that the first allotment of figures will feature an exclusive sticker on the packaging, if that’s your kind of thing.
Hey Avatar™ Collectors!
Check this out… when James Cameron’s Avatar™ products went on sale last week, and the basic and deluxe Avatar™ action figures sold at Toys ‘R Us stores have an exclusive “Premier Launch Edition” sticker on the packaging!
You won’t be able to get them anywhere — or anytime — else. The stickers are only on products sold at Toys ‘R Us and only in the initial run of products. Once they’re gone, that’s it forever.
So if you’re an Avatar™ fan, where are you headed right now? Toys ‘R Us, of course!
I’m somewhat intrigued by the iTags, which by virtue of your webcam and a special website, www.avataritag.com (update – the iTag site is now live!), will add online interactivity to your Avatar toys.
For more info on the Avatar toys, check these out:
- Press release – Mattel’s AVATAR with i-Tag Technology | thefwoosh.com
- First look – Avatar Movie Masters | thefwoosh.com
- Review – Avatar Jake Sully Movie Masters action figure – by Michael Crawford