NYCC 2014: Hasbro and 3DPlusMe Make You the Super Hero

It’s a kid’s (and this particular adult’s) dream come true. In a collaboration worthy of Marvel Team-Up, Hasbro and 3DPlusMe have joined forces to make you and me into super heros – in action figure form at least. We got to try out the experience last night at Hasbro’s ‘Twas the Night Before extravaganza, and it was a blast. Sure, with 3DPlusMe’s digital artists tuning up our head sculpts, we’ve got a cliff-hanger straight from the comic books – it will be four to six weeks until we have our own Rescue 12-inch action figure, featuring Cara inside the Iron Man armor.

We all know who Hasbro is, but if you are curious about 3DPlusMe, they were spawned from the acquisition of Digital PlaySpace by 3D Systems, the same company that acquired Gentle Giant. 3D printing has permeated the manufacturing industry primarily due to its strengths in rapid prototyping, and at the time of the acquisitions, I wondered what we might see in terms of more mass market-oriented applications. We’re starting to see the pay-off – Super Awesome Me is making its debut in Toys ‘R Us Times Square today and FAO Schwarz tomorrow.

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