With Episode 9 due out in theaters in late December, it’s no wonder that Hasbro was holding back on showing off new figures in the Star Wars Black Series – we’ll be seeing a lot of movie figures as we approach shelf dates in the Fall. But that didn’t stop them from dropping a few surprises on us.Continue reading “Toy Fair 2019: Hasbro Star Wars Black Series and More”
San Diego Comic-Con, Toy Fair, and other regional event coverage
Toy Fair 2019: Hasbro Overwatch Ultimates
Although I’ve only watched gamers stream Blizzard’s Overwatch, I was still impressed with Hasbro’s initial foray into delivering collectible toys to the games 40 million players worldwide.
Overwatch Ultimates is a 6-inch scaled line of super-articulated action figures that capture the signature looks, accessories, and moves of the game’s of characters. They’ll be offered in single-carded and 2-pack assortments, as well as one deluxe figure.Continue reading “Toy Fair 2019: Hasbro Overwatch Ultimates”
Toy Fair 2019: Hasbro Marvel Legends Report
Hasbro held their annual Toy Fair Nerd Herd (officially the “Fan Media Day”) and it was packed – both with awesome new Marvel Legends reveals, and with people trying to get pictures of said Legends. It’s a big Marvel movie year for Marvel Studios and 21st Century Fox, and I was expecting the brand to line up with the movies those two studios are putting out.
- Marvel Studios – Captain Marvel (figures already on shelves), Avengers: Endgame, and Spider-Man: Far From Home
- Fox – Dark Phoenix and The New Mutants
While Hasbro did come out in full force in alignment with the movies, they still managed to mix in some surprises. Read on!Continue reading “Toy Fair 2019: Hasbro Marvel Legends Report”
Hasbro Teases Power Rangers Basic Figures and Zords
Since Hasbro acquired the license to Saban’s Power Rangers in May last year, fans have been eagerly anticipating the first reveals of their upcoming toy lines. In August, they teased the Lightning Collection – a premium line of action figures – with a reveal of Tommy Oliver, the White Ranger. Since then, they’ve been relatively quiet on the figure front.
But with Toy Fair coming up next week, and more toys due to hit shelves this Spring, Hasbro has unveiled its Basic line and a pair of Zords – these figures are targeted at the Power Rangers’ younger fans. We hope to see more of the collector-oriented Lightning Collection at Hasbro’s Fan Media Briefing next weekend. Stay tuned!Continue reading “Hasbro Teases Power Rangers Basic Figures and Zords”
NYCC 2018: Hasbro Marvel Legends Report
Hasbro kicked off New York Comic Con with their “deskside chat” with the Marvel brand team. Ryan Ting from marketing and Bobby Vala from design shared their latest reveals and plans for 2019.
I’ll be brief, since I’m trying to actually get to the convention sometime today 😀 – but will update as I review the video of our conversation. The video should go up on our YouTube channel late tonight or tomorrow morning.