The Mattel WWE team got Toy Fair off to an early start, with WWE Superstar Triple H headlining a collector preview. Neil Friedman, president of Mattel brands, and Donna Goldsmith, COO of the WWE, kicked off the event, highlighting that the partnership between Mattel and WWE is the first time WWE toys would be marketed with both kids and hardcore collectors in mind.
Triple H called the Mattel / WWE tag team a partnership of the “world champion in toys with the world champion in entertainment.” He said that he and his fellow WWE superstars are impressed with the level of detail and articulation in the toys. At one point, the wrestler struggled for the right words to describe his admiration of the toys, calling them “anatomically correct” with a laugh. He then offered to take off his shirt to show that he is indeed “that ripped!”
Now, let’s get into the toys!
We got our first look at the Legends line, coming out this fall. I am particularly psyched that the prototypes on hand featured the Elite articulation, including ab crunches and ball-jointed hips. Painted prototypes for Dusty Rhodes, Stone Cold Steve Austin, Sgt. Slaughter, and Animal and Hawk from the Road Warriors were on display.
Mattel also displayed current and upcoming figures from each of the existing WWE lines.
Basic and Heritage Series
Entrance Greats – Money money money money money!
Stay tuned for more Toy Fair coverage in the coming days. Tomorrow we’ll be visiting with Hasbro, covering GI Joe, Marvel, Star Wars, and Transformers.