You may remember a few years back, when Hasbro introduced its Marvel Mighty Muggs – this was their attempt to capture some of the high margin designer vinyl market with lower cost licensed figures. The line met with marginal success – Muggs still exist but have gone from Mighty to Mini to Micro.
Marvel is now trying it from another angle – with licensed designer vinyl figures from popular artists. These Venom and Wolverine figures are from graphic artist Frank Kozik – mashups with his Smorkin Labbit – a cartoon character that has been immortalized in a line of vinyl figures. The Marvel Labbit versions of Venom and Wolverine are available at kidrobot, alongside Marvel Munnys of the most popular Marvel characters.
If the $49.99 price tag puts you off these 7-inch Labbits, word is there will be a smaller, blind-boxed line coming soon for $9.99 each. We’ll let you know when we know more.