SDCC 2014: Recap of Hasbro’s San Diego Comic-Con Exclusives

Hasbro SDCC 2014_30th Ann Tour Edition_subway lineup

We’ve already covered Hasbro’s SDCC exclusives for the Star Wars Black Series, Marvel Legends and Marvel Universe, but they’ve got so much more.

Included in this update are their exclusives for G.I. Joe, Transformers, Magic the Gathering, and more. Read on!


To start us off, check out the G.I. JOE Danger at the Docks set. This will debut at San Diego Comic-Con, but will subsequently be available at retail, exclusively at Toys R Us.


Transformers will have two exclusive action figure sets at SDCC:

TRANSFORMERS 30TH ANNIVERSARY TOUR EDITION Action Figure Collection
(Ages: 8 & up/ Approx. Retail Price: $184.99/ Available through HasbroToyShop.com or Booth #3329 at Comic-Con International in San Diego)

In honor of the 30th anniversary of the TRANSFORMERS brand, this Special Edition set presents your favorite TRANSFORMERS characters as you’ve never seen them before—as hard-rockin’ robots in the universe’s greatest band, the Knights of Unicron! The four Deluxe Scale rock god action figures—OPTIMUS PRIME, MEGATRON, SMOOTH JAZZ and SOUNDWAVE—each feature glam rock deco, metal band hair, and the titanic egos that once tore them apart.  Also joining the tour are LASERBEAK, who converts into a note-shredding electric guitar and RATBAT, who converts into the funkiest keytar this side of CYBERTRON.  The entire set is packaged in an amazing “roadie case,” including special edition posters, stickers, and tell-all history booklet depicting the hardest-rocking band in the history of CYBERTRON! Following the convention, a limited number will be available on HasbroToyShop.com.

TRANSFORMERS DINOBOTS Action Figure Collection
(Ages: 8 & up/ Approx. Retail Price: $159.99/ Available through HasbroToyShop.com or Booth #3329 at Comic-Con International in San Diego)

The DINOBOTS are back! The breakout stars of TRANSFORMERS: AGE OF EXTINCTION are featured in this set, each with a G1-inspired deco, complete with vac-metal parts! Voyager scale GRIMLOCK and Deluxe scale SNARL, STRAFE and DINOBOT SLUG charge into battle in the steel and gold look that made them famous back in 1985. The DINOBOTS come in a package designed by world-famous pop-up artist Matthew Reinhart (TRANSFORMERS: THE ULTIMATE POP-UP UNIVERSE) that converts into the famed Autobot Ark and Mount St. Hilary from the original G1 animation! Following the convention, a limited number will be available on HasbroToyShop.com.

Transformers fans will also be able to pick up a new exclusive Class of 1984 KREON pack:

KRE-O TRANSFORMERS KRE-O CLASS OF 1984 KREON 30-Pack
(Ages: 6 & up/ Approx. Retail Price: $59.99/ Available through HasbroToyShop.com or Booth #3329 at Comic-Con International in San Diego)

Party like it’s 1984 with this “Yearbook” edition of 30 of your favorite AUTOBOT and DECEPTICON KREONS, all in unique G1 and G2 decos! Fan-favorites like OPTIMUS PRIME, SOUNDWAVE and ARCEE are included, along with ULTRA MAGNUS, DECEPTICON RUMBLE and DECEPTICON FRENZY making their KREON debut! Also includes totally tubular ‘80s accessories like a floppy disk, a boom box…even a KREON mullet! Following the convention, a limited number will be available on HasbroToyShop.com.


Fans of ROM the Space Knight all riled up a couple years back when Hasbro filed for a trademark for the ROM name. This year, ROM finally makes his triumphant return to toy shelves… at least as a Mighty Mugg. Those hoping for Marvel Legends or Universe figures might be a little disappointed, considering the price of this urban vinyl figure.

MIGHTY MUGGS ROM THE SPACE KNIGHT Special Edition Figure
(Ages: 6 & up/ Approx. Retail Price: $22.99/ Available through HasbroToyShop.com or Booth #3329 at Comic-Con International in San Diego)

Celebrate the 35th anniversary of the iconic ROM THE SPACE KNIGHT toy with this special edition MIGHTY MUGG! Since the release of the original Parker Brothers toy in 1979, ROM THE SPACE KNIGHT has built a devoted following, and now toy fans will be able to purchase the first MIGHTY MUGG ROM THE SPACE KNIGHT figure, featuring 5.5 inches of 100% recycled awesome! Following the convention, a limited number will be available on HasbroToyShop.com.


While Hasbro is known primarily for its boys brands, they’re continuing to cater to female con-goers with exclusives for Jem and My Little Pony:

Rockin’ Romance JEM Doll
(Ages: 15 & up/ Approx. Retail Price: $139.99/ Available through HasbroToyShop.com or Booth #3329 at Comic-Con International in San Diego)

Jem image

Fans will have a truly outrageous experience at Comic Con 2014 when they see the special edition Rockin’ Romance Jem doll! The fully articulated Rockin’ Romance Jem doll stands 12.5 inches tall and features rooted pink hair with corkscrew curls in a stylish side ponytail, complete with flashy bow, and stunning long eyelashes. Ready for romance in a pink polka dot dress with a jeweled collar and sparkly high-heel pumps, Rockin’ Romance Jem is ready for a night on the town with her beau Rio Pacheco! Fans will be delighted to see their favorite rock star delivered in a special commemorative edition retro pack, inspired by the original never-before-released Rockin’ Romance box art created for the original line in the 1980’s! But that’s not all…to further protect what is sure to become one of the most sought after collectibles of the Jem and The Holograms collection, this Truly Outrageous Comic Con and HasbroToyShop.com exclusive souvenir comes nested in a super sturdy, ultra sleek mirror finish outer box! Following the convention, a limited number will be available on HasbroToyShop.com.

MY LITTLE PONY MANE-IAC MAYHEM Pony

Ages: 3 & up/ Approx. Retail Price: $49.99/ Available through HasbroToyShop.com or Booth #3329 at Comic-Con International in San Diego)
Get ready for the most evil nemesis of the POWER PONIES, MANE-IAC MAYHEM pony. Her wild and ‘electrifying’ green mane is almost as devious as her piercing red and green eyes. This power-mad pony from Maretropolis features a metallic purple outfit, accessorized with fashionable black and gold glittery boots. She comes with her trusty sidekick, SPIKE THE DRAGON as “Hum Drum.” Get the MANE-IAC MAYHEM pony at Comic Con 2014! Following the convention, a limited number will be available on HasbroToyShop.com.

MY LITTLE PONY EQUESTRIA GIRLS MANE-IAC MAYHEM Doll

(Ages: 5 & up/ Approx. Retail Price: $29.99/ Available through HasbroToyShop.com or Booth #3329 at Comic-Con International in San Diego)
Brace yourself, because you’re not ready for the wild and wily ways of this crazy MANE-IAC MAYHEM doll! With maniacal ringlets inspired by the MANE-IAC MAYHEM pony from the My Little Pony Friendship is Magic animated series created by Hasbro Studios, this doll has an over- the-top outfit and sunglasses, and her boots are off the chain. Get this madcap doll at Comic Con 2014! Following the convention, a limited number will be available on HasbroToyShop.com.


Last but not least, Hasbro returns with another Magic: The Gathering exclusive card set for Planeswalkers.

3 thoughts on “SDCC 2014: Recap of Hasbro’s San Diego Comic-Con Exclusives”

  1. …but all of this sold out in minutes because Hasbro would rather sell all of their products to a few online scalpers quickly instead of setting limits so their fans can actually get something.
    Sorry to sound so “butthurt”, but it’s been years of putting up with this BS.  I refuse to get excited about crap that Hasbro will not make available to everyone.  They basically said “Screw you” to fans for years so I’m finally saying it back to them.

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