Hasbro Reveals Retailer Exclusive Marvel Legends Multi-Packs for Avengers: Infinity War

Yesterday, the media embargo date for Avengers: Infinity War was lifted, and Hasbro revealed the remaining figures for its two waves of Marvel Legends tied to the movie. But wait – there’s more! This morning, they shared three Marvel Legends movie multi-packs that will be retailer exclusives:

  • Scarlet Witch and Vision (Toys R Us, available 3/3) – Wanda looks to be a repaint of the Abomination wave version, while Vision gets his first movie figure
  • Thor, Rocket Raccoon, and Groot (Toys R Us, available 6/1) – Rocket is a re-issue of the GotG2 figure, while Thor and teenaged Groot look like new sculpts. And while the single-carded Thor revealed yesterday has both eyes intact, this Thor sports an eye patch.
  • Winter Soldier and Falcon (Target, available 6/1) – Bucky looks like he re-uses some parts from the Walmart exclusive Civil War figure, while using Hasbro’s face printing tech for an improved face deco. Falcon looks like a repaint of the Walmart figure.

Read on for the official pics and descriptions! Continue reading “Hasbro Reveals Retailer Exclusive Marvel Legends Multi-Packs for Avengers: Infinity War”

Toy Fair 2018: Hasbro Marvel Legends Report

Finally, here’s our Marvel Legends Report for NYTF 2018 – all the reveals, booth pics, official PR pics, and teases – all in one spot. While Hasbro shared much of what’s to come throughout 2018, they still held back enough to keep us in suspense. Of all the waves covered in their Entertainment Brand Preview, all but one or two still have figures to reveal.

We’ll cover them in the order they were discussed and include the pics we shot in the booth and the official PR shots Hasbro shared with us. Read on!

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Toy Fair 2017: Hasbro Marvel Press Pics

Hasbro held their Collector Preview yesterday (read our Toy Fair 2017: Hasbro Marvel Legends Report to get caught up) and this morning they shared their press pics for a bunch of their Marvel Legends products. They’ve included a lot of the retailer exclusives that were not available on the showroom floor.

Pictured above – the Toys R Us exclusive Marvel Legends 6-inch A-Force 6-pack, featuring She-Hulk, Lady Loki, Lady Sif, Monica Rambeau, Singularity, and Elsa Bloodstone.

Now get ready for some sensory overload – over 70 more official Hasbro Marvel Legends pics ahead!

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Toy Fair 2017: Hasbro Marvel Legends Report

What’s clear coming out of this year’s Hasbro Collector Preview is that the Marvel team’s decision to rebrand the Marvel Legends to tie to mass media has been a success. This year, Legends is being driven not only by three movie releases in the Marvel Cinematic Universe, but also by its extended TV properties on ABC and Netflix and several animated shows. The result is a healthy line-up that spans mass retail releases and exclusives for both traditional and online specialty retailers.

And what about those properties that still fall outside of Marvel Studios control? Hasbro is still finding a way to leverage them with comics-based figures.

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SDCC 2015: Hasbro Marvel Legends – Preview Night

SDCC 2015 - Hasbro Marvel Legends - Preview Night (1 of 18)

It’s Preview Night at San Diego Comic-Con, and one of my first stops was the Hasbro booth to check in on Marvel Legends. Hasbro has spent a little to upgrade the display cases throughout its booth, with clear glass cases and spotlights that provide dramatic backlighting that is bright enough to allow for clear pictures. This comes at the trade-off of less display space. What the Marvel team put out on Preview Night was mostly what we had seen and heard about at Toy Fair. But there were a few figures that we saw in person for the first time, and a couple of ones that snuck out that were surprises.

Continue reading “SDCC 2015: Hasbro Marvel Legends – Preview Night”