I think I’m finally starting to understand the marketing of McFarlane’s Walking Dead building sets. By including the brick construction dimension in the product, McFarlane hopes to appeal to a broader set of customers. At the same time, they haven’t tried to subvert the Walking Dead by making them cute with bright colors and typical minifigures. So while I can’t imagine a kid expanding his LEGO collection with these, or a diorama builder extending these sets with LEGO bricks, the line seems to be working – more sets are on the way.
The enduring appeal will be to model kit diorama builders who will cannibalize the individual products to build massive set pieces, like the prison diorama McFarlane had on display.