Hasbro’s Collector Briefing was earlier today, and there’s a lot of ground to cover. I will hope to get through the Marvel properties tonight and take stock of how much is left to go. Then I’ll see where I can fit in GI Joes, Star Wars, and Transformers.
For the Marvel properties, I’ll start with Iron Man 2. As I’ve commented in past Marvel reviews, the Hasbro / Marvel licensing agreement was driven heavily by Hasbro’s interest in the Marvel movie properties. And as you’ll see here, there’s plenty of product to leverage the sure-to-be-a-blockbuster-or-Jon-Favreau-is-done-in-Hollywood Iron Man sequel.
The Mattel WWE team got Toy Fair off to an early start, with WWE Superstar Triple H headlining a collector preview. Neil Friedman, president of Mattel brands, and Donna Goldsmith, COO of the WWE, kicked off the event, highlighting that the partnership between Mattel and WWE is the first time WWE toys would be marketed with both kids and hardcore collectors in mind.
Triple H called the Mattel / WWE tag team a partnership of the “world champion in toys with the world champion in entertainment.” He said that he and his fellow WWE superstars are impressed with the level of detail and articulation in the toys. At one point, the wrestler struggled for the right words to describe his admiration of the toys, calling them “anatomically correct” with a laugh. He then offered to take off his shirt to show that he is indeed “that ripped!”
To kick off our coverage of Toy Fair 2010, our friends at Hasbro have sent us a prize pack of toys from the hottest Hasbro brands in 2009. Included in the prize pack:
G.I. Joe – The Rise of Cobra – Snake Eyes Paris Pursuit
Marvel Universe – Secret Wars – Iron Man and Spider-Woman
Star Wars – The Clone Wars – General Grievous
Transformers – Revenge of the Fallen – Sideswipe
At the end of the month, on February 28, we will pick up to four winners at random to take home item(s) from the prize pack. Entering the contest is simple. Sign up for any or all of the following free subscriptions: