Soapbox Sunday: Marvel and Fox Need to Reconcile… For the Sake of the Toys

Deadpool, X-Men, and Fantastic Four - Marvel characters licensed by Fox

Imagine this – it’s the Avengers versus the X-Men and Fantastic Four. At first, Spider-Man is with Wolverine and Reed Richards, but at a pivotal moment, he switches sides and joins Captain America and Iron Man. Is this the plot for next big comic book crossover event? No, it’s another case of life imitating art – it’s what’s really happening today with the movie licensing business at Marvel.

Marvel has been trying to regain control of the characters it licensed out years ago to other movie studios, before they had their own movie business. Earlier this year, Marvel Studios and Sony penned a peace treaty that gives Marvel some say over what Sony will do with Spider-Man. But with Fox, who continues to own the rights to the X-Men and Fantastic Four, the not-too-subtle war has no end in sight. And we’re suffering for it.

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Weekend Toy Run: Marvel Legends Iron Man, Star Lord, and Spider-Man on Sale at Target

Marvel Legends Guardians of the Galaxy Iron Man, Star Lord, and Superior Spider-Man on sale at Target

If you’re looking to fill out your Marvel Legends collection with figures from previous waves, Target might be able to help. They’ve got several figures from the Guardians of the Galaxy, Spidey, and Captain America waves on sale online. Here’s the best of the deals:

If your purchase is over $25, Target will give you free shipping. If you’ve got the Target REDcard, you get free shipping plus 5% off for any online purchase. Happy shopping!

Weekend Toy Run: Pre-Order the Sideshow Exclusive Hot Toys Stealth Iron Man Mark VII

Hot Toys Avengers Stealth Mode Iron Man Mark VII 01

There were so many Iron Man armors during the “House Party Protocol” finale to Iron Man 3 that I’m sure I’ve missed a bunch, and this Mark VII is in stealth mode, after all. But this exclusive from Hot Toys is labeled as a movie promo version for the Avengers, where the Mark VII debuted, and I don’t recall Iron Man fighting Loki or the Chitauri with stealth mode activated. So let’s chalk this up to Hot Toys milking the Iron Man cash cow for all it’s worth. 😀

If I sound cynical, it’s just that the re-deco looks pretty awesome, but I’m already stuck wondering if I can afford the Hot Toys Hulkbuster Iron Man. But iif you’re building your Iron Man armory, this will be a more limited release – Hot Toys has announced some Asian outlets, but like with their other exclusives, you can pre-order the Marvel Iron Man Mark VII Stealth Mode Version Sixth Scale Figure in the U.S. at Sideshow Collectibles.

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Hot Toys Avengers: Age of Ultron – Hulk and Hulkbuster Iron Man

Hot Toys Avengers 2 Age of Ultron - Hulkbuster Iron Man 18

One of the highlights of the Avengers: Age of Ultron trailers is seeing Hulk mix it up with Iron Man in a new set of armor – the Hulkbuster armor. So it was a real treat for me to see prototypes of both figures at the Hot Toys Secret Base – their flagship retail store in Hong Kong.

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Hot Toys Avengers: Age of Ultron – Iron Man Mark XLIII, Captain America, and Ultron Prime (Including Video Fly-By)

Hot Toys Avengers 2 Age of Ultron - Iron Man, Captain America, and Ultron Prime

I’ve been trying to avoid the hype for Avengers: Age of Ultron, and as a result I’ve fallen behind on the toys. With the first movie a certified blockbuster, I knew that Hot Toys would go all-in on the sequel. They did not disappoint.

Here’s for the first three figures they announced: the Iron Man Mark XLIII (diecast), Captain America, and Ultron Prime. I’ve attached the press images plus a video fly-by of the three figures.

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