Remember the good (or bad, depending how you fared) old days when there were toys that you actually wanted to buy on Mattycollector on their monthly sales dates? Those toys would sell out in hours, sometimes minutes. And while that truly meant missed opportunities through lost sales, the quick sell-outs became the barometer for successful products.
Fast forward to today. We’re a couple of days past the Mattycollector sale for October, and looking at the sale page, there’s not a single item on the page that’s sold out. There’s not even a single item that’s marked with the “Almost Gone” tag that Mattel would add to give you a sense of urgency to grab up those soon to be sold out toys. And for a company whose marketing team is so fond of saying “We’ll keep making them as long as you keep buying them,” I’ve got to wonder how much longer Mattel will keep making them, because we certainly not buying them – at least not like we used to.
» There’s more… click to continue reading Soapbox Sunday: Latest Mattycollector Sale Shows Shortcomings; How to Turn it Around
Mattel may not be making its previously scheduled stop at New York Comic Con this year, but to make up for it, Toy Guru posted a rather substantial video update for the Masters of the Universe Classics line. Clocking in at nearly 12 minutes, it’s as much content as you’d likely have gotten if you were sitting in the Mattypalooza panel just for the MOTUC portion. And then there’s the added bonus of Toy Guru actually demonstrating each figure’s articulation and accessories, complete with the occasional figure knockdowns.
One thing you will miss without an actual panel this time around is the Q&A portion – for example, what finally caused the policy change that allowed not only 200X heads but a complete 200X two-pack into the line? By the power of Grayskull!
» There’s more… click to continue reading Toy Guru Shares 2015 Masters of the Universe Classics Update – Video
Bill’s latest comic features Batman in a cold-blooded murder mystery with global consequences. But what can he do when his primary suspect is behind bars?
Be sure to check out more of Bill’s work here on AFP and even more at Bill’s Comics.
Batman – In Cold Blood
» There’s more… click to continue reading Batman: In Cold Blood – BillsComics.com
After a tense weekend, Club Eternia hit its subscription target for 2015. Anyone at all surprised?
Congratulations to Mattel, the Four Horsemen, and the rest of the crew behind the scenes!
MOTUC 2015 Club Eternia®: You Did It!
Yes, you do have the power! The fans have spoken, and it’s official… we’ve reached our subscription goal for the final Club Eternia®! That means we’ll be seeing Lizard Man, Ninja Warrior, Huntara™, club-exclusive Oo-Larr®, and the rest of the lineup for 2015.
It’s been an amazing journey for the Masters of the Universe® Classics line, starting in 2008 with King Grayskull™ at San Diego Comic-Con, followed by He-Man®, Beast Man®, Skeletor®, and all the others leading up to this final year. We can’t wait to get started on 2015, when we’ll wrap up the vintage and A-list characters and the “Fall of Eternia” mini comic storyline. We thank each and every one of you who subscribed and made it possible. We’ll have more news about the rest of the lineup in the months ahead, so make sure you sign up to get email updates!
via Matty | News.
To be frank, I haven’t been paying much attention to the Mattycollector subscription drive this year. Last year, I did a fair bit of agonizing over Club Eternia before re-upping very late in the game. Sure, I chuckled a bit and wondered what was behind Mattel’s announcement that they would *limit* subscriptions for 2015 – but I still waited to see Mattel’s 1st quarter selections for Club Eternia, then subscribed without much further thought.
So it was somewhat of a surprise to see the subscription drama starting to unfold just like it did last year – with an impassioned plea from Toy Guru followed by a confirmation from the Four Horsemen along the lines of “hey, this isn’t a marketing ploy – it’s real.” To state the obvious, this is not good news for Mattycollector. And it begs the question if the collector-oriented site will follow Masters of the Universe Classics into the sunset after 2015.
» There’s more… click to continue reading Soapbox Sunday: Mattycollector to Close Doors after 2015?
Mattel has been leveraging the “All Men Must Die” marketing from Game of Thrones for its Masters of the Universe Classics line, and now it seems like they’re going the Lord of the Rings route for DC – because they’ve just added yet another “final figure” to DC Universe Classics. At first it was the Damien Wayne Robin to close out the line. Then Super Powers. Then the Jail-Suit “Bound” Doomsday. And now, after another fade to white – Doomsday Unleashed.
Celebrating the official end of the Four Horsemen 6″ DC Universe line, Mattel is excited to partner with Warner Bros. and DC Comics to bring you the long-in-coming “Unleashed” Doomsday figure! He will be available this winter in an amazing window box diorama as a standalone day-of purchase! Images and full details to come, but we couldn’t wait to share this news with our fans! This final figure will celebrate the end of a fantastic toy line.
via Celebrating the official end of the Four… – Mattycollector.com.
Sure, I know Unleashed is what I wanted from the start, but I can’t help but feel like I’ve been manipulated more than just a little bit. When the collector community questioned the “Bound” exclusive for this year’s SDCC, Mattel told us that because we didn’t buy into another year of Classics (yes, it was our fault again), they couldn’t make the Doomsday most of us wanted. And now, as that exclusive has sold out, Mattel finds a way to get Unleashed to Mattycollector. Curiouser and curiouser!
» There’s more… click to continue reading Mattel Announces DC Universe Classics Doomsday Unleashed after Jail-Suit Sells Out
From San Diego Comic-Con this past Friday, here’s our video of the Mattel’s Mattypalooza panel. The panel was understandably a bit light on the DC and Ghostbuster properties – DC Universe Classics is wrapping up this year with the Conner Kent Superboy, Damian Wayne Robin, and the Super Powers 6-figure line-up, and Ghostbusters has an anemic offering of the four Ghostbusters with removable Proton Packs – they had these tooled up in anticipation of making the Ecto-1, which sadly didn’t hit the pre-order minimum last year.
Most of the panel was devoted to Masters of the Universe – the bulk of which was focused on the “last year” of Classics (including the Snake Armor He-Man / Battle Armor King Hsss two pack and Skeletor’s Hover Robot 3-pack shown above), but also included a portion on the “franchise” outside of toys, mostly comic books. For the action figures, Toy Guru was a bit enigmatic on what we’d see after 2015 – he did say in the panel that 2015 would be the wrap-up of the vintage line, but that 6-inch might continue, just in a different way. For his comments, you can skip to about 44 minutes into the video.
What is also uncertain is the future of Mattel’s long-term collaboration with the Four Horsemen after 2015. Was Cornboy hinting at a change during his sentimental intro? What do you guys think?
» There’s more… click to continue reading SDCC 2014: Mattel: Mattypalooza 2014 – Video
Here’s the first of a few videos of panels from San Diego Comic-Con. From Thursday morning, here’s the Mattel and WWE panel, featuring Michael Cole hosting Daniel Bryan, Paul Heyman, and the immortal Hulk Hogan!
Mattel’s WWE team takes us through upcoming action figure releases, including the first ever Hulk Hogan, Razor Ramon, and Doink the Clown in the Mattel era of WWE. But you can’t miss the Q&A section that includes special appearances from the “Mouth of the South” Jimmy Hart and Sting, introducing his first WWE action figure ever.
Picture credits: WWE takes over San Diego Comic-Con International 2014: photos | WWE.com
» There’s more… click to continue reading SDCC 2014: Mattel and WWE: Over-the-Top-Action! – Video
Toy Guru made it clear when he kicked off their Mattypalooza presentation with a Masters of the Universe Classics video with the message that all toy lines must end (an homage to the Game of Thrones marketing campaign for the past season). I suppose that’s Mattel’s way to drive subscriptions for Club Eternia for 2015, now billed as the last year for MOTUC and Four Horseman figures.
And they certainly loaded up the sub with extra goodness in the first quarter of 2015, in case there are people still on the fence to subscribe. It’s fan favorite Lizard Man from the Filmation series, Ninjor from the vintage line, and Huntara from last year’s SDCC fan vote. The Club Eternia exclusive is Oo-larr, the He-Man from the original mini-comic – and to make this extra tempting, the exclusive will include an extra He-Man head sculpt in the vintage style.
You can see all this and more in our SDCC 2014 Masters of the Universe Classics album.
» There’s more… click to continue reading SDCC 2014: Masters of the Universe Classics Starts 2015 Strong, But Future Uncertain
Mattel held their WWE panel this morning, with Daniel Bryan, Hulk Hogan, Paul Heyman, and Michael Cole joining the Mattel design team on stage. As usual, the WWE talent stole the show (we should have our video of the panel up within a few days), but the Mattel team did manage to reveal some new figures.
My interest is in the Legends, so I was psyched that Hulk Hogan’s return to the WWE and presence on this panel meant an action figure (from Wrestlemania 3) was in the works. No surprise there, really. Some people knew that Razor Ramon was imminent – I didn’t, but enjoyed his bad guy routine and am glad he’s getting a figure. But the real surprise came at the end of the panel, when the Stinger joined the guys on stage after Mattel revealed his figure.
Hogan, Sting, and Ramon will all appear in the revived WWE Defining Moments line for 2015. You can see the trio and an additional wave of the WWE Elite figures in our Mattel WWE album.