I’ll be the first to admit, we’re pretty awful when it comes to planning for San Diego Comic-Con. There’s so much to do and see, and frankly, it’s overwhelming.
But this time around, we’ll have some tools and technology that can help get you to the big show, at least virtually, if you can’t make it to there yourselves. So it makes sense to apprise our favorite folks, those of you who actually read the stuff here at AFP, of what we’re planning and how we’re going to share it with you. And to ask for your advice – there’s one scheduling conflict that I’ll need your help to decide on which to attend.
While I think TRU will continue to struggle to differentiate itself with collectors, the Con exclusives will help drive some traffic their way. The list includes the Yvonne Craig Batgirl from the ’60s Batman show (thankfully individually-carded and not in a 3-pack with Batman and Robin), a Star Wars Black Series Rancor set in the 3.75-inch scale, a Power Rangers exclusive, and more. They’ll be available at the Entertainment Earth booth (#2343) at the show and online at Toysrus.com/ComicConvention from Thursday, July 9 through Sunday, July 12, while supplies last, of course.
It’s an impressive list of exclusives – TRU may be on the decline, but they still have some sway with the toy companies.
Back when Mattel announced their Mattycollector exclusives for SDCC, many of us were surprised that they didn’t have any DC-related exclusives to show us. Surely, with Batman vs Superman: Dawn of Justice being promoted heavily, they wouldn’t miss out on that. Surely not. USA Today had the exclusive reveal today of Mattel’s BvS offerings for Comic-Con and beyond. For sale at the show, they’ll have a 2-pack of Batman vs Superman (natch!) in 6-inch scale and a Hot Wheels Batmobile, both from the upcoming movie. At $30, the 2-pack is well-priced for two 6-inchers, but I wonder if it’s indicative of what we’ll see for DC products from Mattel after the Four Horsemen era.
And for display, they’ll have a Wonder Woman Barbie based on Gal Gadot’s character from BvS, and a life-sized Hot Wheels Twin Mill car with graphics inspired from the movie. The Barbie and diecast toy version of the BvS Twin Mill will be available next spring as part of two new BvS product lines. I’ll admit, I do wonder what the Barbie versions of Henry Cavill and Ben Affleck will look like.
It’s hard to make sense of how Mattel marketed Masters of the Universe Classics with respect to its earlier 200X toys. At first, they catered to 200X fans by including alternate, 200X-inspired heads. Then, they “banned” them, citing both cost concerns and upper management’s dislike of the aesthetics. And finally, with the line nearing its end, they decided to milk 200X by offering the 6-figure 200X sub. Along the way, there’s been missed opportunities, and it’s been up to customizers to fill those gaps.
Did you know that June 21st will be the 8th International T-Shirt Day? I’m pretty sure that it was invented by our t-shirt partner, but made-up commemorative day irregardless, they’re giving us a 15% discount starting today and running through T-Shirt Day (the 21st again). And just for that, we’ve made a special t-shirt for the occasion, featuring one of our favorite Masters of the Universe Classics figures – Two-Bad. The Two/Bad movie poster t-shirt is a riff on one of our favorite terrible yet awesome movies from the 90s. Can you name that movie?