Mattel has been leveraging the “All Men Must Die” marketing from Game of Thrones for its Masters of the Universe Classics line, and now it seems like they’re going the Lord of the Rings route for DC – because they’ve just added yet another “final figure” to DC Universe Classics. At first it was the Damien Wayne Robin to close out the line. Then Super Powers. Then the Jail-Suit “Bound” Doomsday. And now, after another fade to white – Doomsday Unleashed.
Celebrating the official end of the Four Horsemen 6″ DC Universe line, Mattel is excited to partner with Warner Bros. and DC Comics to bring you the long-in-coming “Unleashed” Doomsday figure! He will be available this winter in an amazing window box diorama as a standalone day-of purchase! Images and full details to come, but we couldn’t wait to share this news with our fans! This final figure will celebrate the end of a fantastic toy line.
via Celebrating the official end of the Four… – Mattycollector.com.
Sure, I know Unleashed is what I wanted from the start, but I can’t help but feel like I’ve been manipulated more than just a little bit. When the collector community questioned the “Bound” exclusive for this year’s SDCC, Mattel told us that because we didn’t buy into another year of Classics (yes, it was our fault again), they couldn’t make the Doomsday most of us wanted. And now, as that exclusive has sold out, Mattel finds a way to get Unleashed to Mattycollector. Curiouser and curiouser!
» There’s more… click to continue reading Mattel Announces DC Universe Classics Doomsday Unleashed after Jail-Suit Sells Out
From San Diego Comic-Con this past Friday, here’s our video of the Mattel’s Mattypalooza panel. The panel was understandably a bit light on the DC and Ghostbuster properties - DC Universe Classics is wrapping up this year with the Conner Kent Superboy, Damian Wayne Robin, and the Super Powers 6-figure line-up, and Ghostbusters has an anemic offering of the four Ghostbusters with removable Proton Packs – they had these tooled up in anticipation of making the Ecto-1, which sadly didn’t hit the pre-order minimum last year.
Most of the panel was devoted to Masters of the Universe – the bulk of which was focused on the “last year” of Classics (including the Snake Armor He-Man / Battle Armor King Hsss two pack and Skeletor’s Hover Robot 3-pack shown above), but also included a portion on the “franchise” outside of toys, mostly comic books. For the action figures, Toy Guru was a bit enigmatic on what we’d see after 2015 - he did say in the panel that 2015 would be the wrap-up of the vintage line, but that 6-inch might continue, just in a different way. For his comments, you can skip to about 44 minutes into the video.
What is also uncertain is the future of Mattel’s long-term collaboration with the Four Horsemen after 2015. Was Cornboy hinting at a change during his sentimental intro? What do you guys think?
» There’s more… click to continue reading SDCC 2014: Mattel: Mattypalooza 2014 – Video
Here’s the first of a few videos of panels from San Diego Comic-Con. From Thursday morning, here’s the Mattel and WWE panel, featuring Michael Cole hosting Daniel Bryan, Paul Heyman, and the immortal Hulk Hogan!
Mattel’s WWE team takes us through upcoming action figure releases, including the first ever Hulk Hogan, Razor Ramon, and Doink the Clown in the Mattel era of WWE. But you can’t miss the Q&A section that includes special appearances from the “Mouth of the South” Jimmy Hart and Sting, introducing his first WWE action figure ever.
Picture credits: WWE takes over San Diego Comic-Con International 2014: photos | WWE.com
» There’s more… click to continue reading SDCC 2014: Mattel and WWE: Over-the-Top-Action! – Video
Toy Guru made it clear when he kicked off their Mattypalooza presentation with a Masters of the Universe Classics video with the message that all toy lines must end (an homage to the Game of Thrones marketing campaign for the past season). I suppose that’s Mattel’s way to drive subscriptions for Club Eternia for 2015, now billed as the last year for MOTUC and Four Horseman figures.
And they certainly loaded up the sub with extra goodness in the first quarter of 2015, in case there are people still on the fence to subscribe. It’s fan favorite Lizard Man from the Filmation series, Ninjor from the vintage line, and Huntara from last year’s SDCC fan vote. The Club Eternia exclusive is Oo-larr, the He-Man from the original mini-comic – and to make this extra tempting, the exclusive will include an extra He-Man head sculpt in the vintage style.
You can see all this and more in our SDCC 2014 Masters of the Universe Classics album.
» There’s more… click to continue reading SDCC 2014: Masters of the Universe Classics Starts 2015 Strong, But Future Uncertain
Mattel held their WWE panel this morning, with Daniel Bryan, Hulk Hogan, Paul Heyman, and Michael Cole joining the Mattel design team on stage. As usual, the WWE talent stole the show (we should have our video of the panel up within a few days), but the Mattel team did manage to reveal some new figures.
My interest is in the Legends, so I was psyched that Hulk Hogan’s return to the WWE and presence on this panel meant an action figure (from Wrestlemania 3) was in the works. No surprise there, really. Some people knew that Razor Ramon was imminent – I didn’t, but enjoyed his bad guy routine and am glad he’s getting a figure. But the real surprise came at the end of the panel, when the Stinger joined the guys on stage after Mattel revealed his figure.
Hogan, Sting, and Ramon will all appear in the revived WWE Defining Moments line for 2015. You can see the trio and an additional wave of the WWE Elite figures in our Mattel WWE album.
With Mattypalooza this Friday, Preview Night for Mattel’s Masters of the Universe Classics lines (Club Eternia and Club Etheria) was mostly catch-up – showing off figures in public that had already been revealed via their social media programs. For me, the highlight of this group of figures is Rio Blast – which I didn’t have as a kid, but whose kookiness mixed with badassery has won me over.
The big push from Mattel is for the Battle Ram, which sports an updated front half (to ameliorate the pain of having to buy it again) and a Man-at-Arms with Filmation-inspired head sculpt. The Battle Ram, due in October, is *not* part of the subscriptions – so it is not exactly a lock for Mattel, which will be pushing collectors’ tolerance for price creep with a $110 price tag.
» There’s more… click to continue reading SDCC 2014: Mattel Masters of the Universe Classics (Preview Night)
I know – for fans of DC Universe Classics, it’s a tough time to be following Mattel and their DC offerings this year. The 4-inch Multiverse line seems to have some legs, but it’s just not my cup of tea – I’m not averse to 4-inch lines, but between the chunky sculpts and hit-or-miss articulation, I’m not collecting.
Most of the remaining DC Universe Classic figures were shown at Preview Night, but the Damien Wayne Robin from a few Toy Fairs back was not on display. The Batman ’66 line is stalled – the only new figure was a Yvonne Craig Batgirl, but that’s in a multi-pack – I think that signals the end of the line.
Check out the showing of Mattel’s DC lines for Preview Night – the Mattel Mattypalooza panel is Friday, but I’m not holding my breath for more DC figures – at least not ones to my liking.
Admittedly, I have not been following Mattel’s WWE line that closely since the Legends sub-line shut down – but with the Legion of Doom in their red and black ring attire on its way, I’ll be on the hunt. They’ll be showing up as single-carded flashback figures in the next wave of Elites.
Vader, Lex Luger, and the Rock (again?) will be flashback figures rounding out the next two waves of Mattel’s WWE Elite line. But with Hulk Hogan back in the fold and supposedly scheduled to attend Mattel’s WWE panel tomorrow morning, can a Hogan figure be far behind?
Yesterday’s Entertainment Earth Super Alloy Superman deal was on the high end, and today’s heads downscale to DC Universe Classics. Mattel may have killed the line, but it’s still very much alive in the hands of customizers, and there are some good fodder bodies up for grabs, each for only $6. For example, I’ve been toying around with converting an El Dorado into a shirtless, Lazarus Pit-enraged Ra’s Al Ghul. OMAC has the arm and leg bands that make an easy conversion to old school Magneto. And there’s Dove, a blank female base with light colors that would be easy to cover with paint (update – she’s sold out).
There’s thirteen DC Universe Classics figures on sale today only, so I’m sure those of you more creative and inspired than me will find plenty of options for customizing project.
I Am Your Fodder highlights action figures that are cheap and would make interesting customizing fodder.
Early Access for Mattycollector’s June sale should be underway now, and if all goes according to plan they should have all product with the exclusion of the Club Eternia monthly figure, the Masters of the Universe Classics Extendar, available to subscribers. This would include the DC Universe Classics Fire and Ice and the DC Total Heroes deluxe Black Manta – although all three are labeled simply “DCU” - perhaps encourage collector adoption of the new Total Heroes line.
Ice is the quarterly Classics figure remaining from the Club Infinite Earths sub that didn’t meet the thresholds this year, and is smartly paired with Fire, who was the DC figure for August last year. It’s good news for subscribers – in March, hook-handed Aquaman was not available during Early Access and was a quick sell-out during All Access. I’ll be surprised if Ice remains in stock after Early Access - All Access for June opens Monday, June 16, at 9AM PST.
» There’s more… click to continue reading DCUC Fire and Ice Headline Mattycollector June Early Access; MOTUC Extendar On Sale Monday