Hasbro hosted its first panel ever at New York Comic Con today. We were on site and broadcast the panel live (we hope!)
Hasbro: Marvel Action Figures
Presenters: Scott George, Dave Vonner, and Dwight Stall
Join members of Hasbro’s MARVEL Marketing and Design team as they discuss current and upcoming toys and action figures!
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At Hasbro’s special preview night, we saw a few figures from both the 6-inch Avengers line and the 3.75-inch Avengers line. At the official NYCC preview night, Hasbro had more of both on display. I think both lines are looking really good. For the recent Marvel movies, I’ve only picked up a couple of the Iron Man figures – these have me thinking about building out a full movie collection.
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New York Comic Con opened its doors last night for Preview Night for 4-day ticket holders, press, and professionals. And right at the entrance I found Hasbro’s booth – and it is pretty massive for the their first time at NYCC. I know there were some folks who were disappointed that during Hasbro’s own preview night, they showed Avengers movie figures in the 6-inch scale. But fret no more – Hasbro showed another full wave of Marvel Legends in their display booth.
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We covered the Hasbro Marvel Legends Avengers 6-inch figures in our last post, but we all know that Hasbro’s bread and butter is in the 3.75-inch scale that they’ve dominated for decades with Star Wars, G.I. JOE, and more recently, Marvel Universe. So it’s no surprise that with two summer tentpole releases with the Avengers and the Amazing Spider-Man coming out in 2012, that Hasbro would have accompanying 3.75-inch lines.
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Hasbro decided to mark their first appearance at New York Comic Con with a special preview night, organized quite ably by Hunter PR and held at the very posh Yotel. You might recall a few years back, the Hasbro Marvel team held a similar event at San Diego Comic-Con, when they had first picked up the Marvel license – with all the brands (Transformers, Star Wars, GI Joe, Marvel, and KRE-O) participating, this seemed like an even grander affair.
But we weren’t there for food and drink – we first headed to the first room we saw marked Marvel, and found some movie Marvel Legends.
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