Make no mistake – Universal Studios Licensing is making the most of Jurassic World: Fallen Kingdom. The second movie in the Jurassic World trilogy (fifth in the Jurassic Park franchise) opens in June this year, and following the blockbuster success of 2015’s Jurassic World, a plethora of licensees have signed on to deliver products for the sequel.
We’re not just talking toys for kids here – Universal’s media tour also included apparel and accessories, following the model they used for The Mummy last year. While that movie fizzled for them at the box office, Jurassic World seems like a sure thing.
In the second of our LEGO posts from this morning’s “Be our Toy Fair Valentine” LEGO party (I’m sure my wife is not appreciating that), here’s shots of two of the big movie properties – Star Wars and Jurassic Park.
It’s still early to expect sets from Episode 7 – the Star Wars stuff leverages the Original Trilogy, the Prequels, and the Rebels animated show. Jurassic Park, in contrast, reveals what we’re expecting to be the major action set pieces from the movie. The LEGO Movie still has sets coming out this year – I didn’t get any pics though.
Hasbro’s announcement today that it is bringing back Jurassic Park toys as a Toys R Us exclusive has left some people shaking their heads like a chain-smoking Samuel L. Jackson trying to unhack a hacked computer system while carnivorous dinos are ready to pounce. After all, Jurassic Park III, the unimaginatively named last movie in the franchise, was released way back in 2001, and the last time a Jurassic Park DVD saw print was in the holiday season of 2005, a reissuing of all three movies.
While it’s a curious product offering given the age of the movies, I am guessing that Hasbro and TRU saw an opening in the middle of the dinosaur toys category. At the high end, you’ve got products like Pleo, the Aibo of the dinosaur world that never quite got market traction, and Mattel’s D-Rex. Mattel also has a low-end offering for kids with the Fisher Price Imaginext Dinosaurs. By reusing tools from prior JPIII and Lost World toys, this was an easy way for Hasbro to gain reentry into the category.