Toy Fair 2015 Archives - Page 5 of 6

Toy Fair 2015: Marvel Legends Report

I don’t want to jinx it, but the last time I felt like this coming out of a Marvel Legends showroom was the year that Toy Biz announced that Marvel had signed the licensing agreement with Hasbro. They had ambitious plans for that final year, and it showed. If they were going to let the license go, they were going to go out with a bang.

This time around, it feels like it’s Hasbro that’s got something to prove – that Marvel Legends is their line, and no one can do it better. How do you think they did?

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Toy Fair 2015: Mattel Sssqueezes in One More Teaser

Mattel’s “nerd herd” isn’t until early Sunday morning, but they’ve still managed to squeeze in one more Masters of the Universe Classics tease for the Mattycollector fans. Sssqueeze looks to be super bendy.

You’d think Mattel would be more sensitive to the plight of the West Coast Toy Fair attendees. I blame them for horrible morning puns.

Toy Fair 2015: LEGO Minecraft and Scooby Doo

To wrap up our LEGO posts this morning we’ll take a look at two of their licensed properties – Minecraft and Scooby Doo. While they’ve relinquished the Teenage Mutant Ninja Turtles license, they’re continuing to go strong with licenses that may not have fit the traditional mold.

Ever since the CUUSOO Minecraft set, LEGO has sunk their teeth into the property. That relationship seems unchanged in the wake of Microsoft’s acquisition of the game. And in Scooby Doo, LEGO replaces the TMNT with another animated property, though one not as current. We’ll have to see if this is a relatively short-term prospect, like it was with the Turtles.

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Toy Fair 2015: LEGO Movies – Star Wars and Jurassic Park

In the second of our LEGO posts from this morning’s “Be our Toy Fair Valentine” LEGO party (I’m sure my wife is not appreciating that), here’s shots of two of the big movie properties – Star Wars and Jurassic Park.

It’s still early to expect sets from Episode 7 – the Star Wars stuff leverages the Original Trilogy, the Prequels, and the Rebels animated show. Jurassic Park, in contrast, reveals what we’re expecting to be the major action set pieces from the movie. The LEGO Movie still has sets coming out this year – I didn’t get any pics though.

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Toy Fair 2015: LEGO Marvel and DC Super Heroes

We’ll have a few LEGO posts this morning to kick off our official coverage of Toy Fair 2015. And wow, it’s bitter cold in NYC and LEGO opened the show this morning before I’d normally be going to bed on the West Coast (at least some nights) – so take mercy on me if it’s a rough start.

The Super Heroes licenses with Marvel and DC continue to chug on in 2015. The Marvel side is supported by the Avengers and Ant Man movies, while DC relies on the the mainstays of Justice League and Batman (even the Green Lantern set has got a Space Batman mini-figure.)

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