Hasbro is building excitement in the weeks ahead of San Diego Comic-Con, by hosting a special online event today for fan websites. In an exclusive video chat, the Hasbro Marvel Legends team revealed the final two carded figures and the Build-A-Figure for the Marvel Knights / Netflix wave. They also teased three figures from a new Legends wave tied to Thor: Ragnarok.
On the heels of their Marvel Legends 12-inch Daredevil, Hasbro has revealed a comics-based Thor box set as its 6-inch Marvel Legends exclusive for San Diego Comic-Con. The Mighty Thor: Battle for Asgard box set, unveiled at Nerdist, will include the Odinson (Unworthy Thor), his grandfather Bor, Malekith the Accursed, and Ulik the Rock Troll. But make no mistake -the headliner is the current wielder of Mjolnir in the comics – Jane Foster, aka Thor.
At San Diego Comic-Con last year, Hasbro teased a battle-damaged Matt Murdock head during their Marvel Legends panel. We snapped a quick shot of it on our Instagram feed. Thanks to an exclusive reveal at Yahoo, we now know that Matt is joining the 12-inch Marvel Legends line as a convention exclusive for SDCC 2017.
Hasbro held their Collector Preview yesterday (read our Toy Fair 2017: Hasbro Marvel Legends Report to get caught up) and this morning they shared their press pics for a bunch of their Marvel Legends products. They’ve included a lot of the retailer exclusives that were not available on the showroom floor.
Pictured above – the Toys R Us exclusive Marvel Legends 6-inch A-Force 6-pack, featuring She-Hulk, Lady Loki, Lady Sif, Monica Rambeau, Singularity, and Elsa Bloodstone.
Now get ready for some sensory overload – over 70 more official Hasbro Marvel Legends pics ahead!
What’s clear coming out of this year’s Hasbro Collector Preview is that the Marvel team’s decision to rebrand the Marvel Legends to tie to mass media has been a success. This year, Legends is being driven not only by three movie releases in the Marvel Cinematic Universe, but also by its extended TV properties on ABC and Netflix and several animated shows. The result is a healthy line-up that spans mass retail releases and exclusives for both traditional and online specialty retailers.
And what about those properties that still fall outside of Marvel Studios control? Hasbro is still finding a way to leverage them with comics-based figures.