Hasbro held their annual Toy Fair Nerd Herd (officially the “Fan Media Day”) and it was packed – both with awesome new Marvel Legends reveals, and with people trying to get pictures of said Legends. It’s a big Marvel movie year for Marvel Studios and 21st Century Fox, and I was expecting the brand to line up with the movies those two studios are putting out.
Marvel Studios – Captain Marvel (figures already on shelves), Avengers: Endgame, and Spider-Man: Far From Home
Fox – Dark Phoenix and The New Mutants
While Hasbro did come out in full force in alignment with the movies, they still managed to mix in some surprises. Read on!
Note: This year I’ll be updating this single post throughout San Diego Comic-Con with pics and video from the show floor, Hasbro’s media brand preview breakfast, interviews, and Hasbro’s Marvel panel. So, bookmark, and check back in again – I’ll have updates at least once a day.
When it comes to Hasbro and Marvel, we tend to think of Marvel Legends first. But they’ve got more – lots more, including basic 6-inch and 12-inch figures, electronic figures, and role play items.
So when Hasbro shared the details for (almost) all of their products for Avengers: Infinity War, we were suitably overwhelmed. We’ve included the official product images and descriptions in one massive round-up. Don’t worry – we put the Marvel Legends up top.
Hasbro has been steadily revealing Marvel Legends Avengers figures for 2018 since SDCC last year. But despite telling us at Toy Fair that they’ve got two full waves of Avengers Legends on the way, they’ve kept the Avengers: Infinity War figures under wraps, in order to abide by the strict media embargo dates for the movie.
Finally, here’s our Marvel Legends Report for NYTF 2018 – all the reveals, booth pics, official PR pics, and teases – all in one spot. While Hasbro shared much of what’s to come throughout 2018, they still held back enough to keep us in suspense. Of all the waves covered in their Entertainment Brand Preview, all but one or two still have figures to reveal.
We’ll cover them in the order they were discussed and include the pics we shot in the booth and the official PR shots Hasbro shared with us. Read on!