Author: Ron

Hey Mattel fans – it’s time for the newest Q&A session of Ask Matty!  Thanks to Toy Guru and the gang at Mattel, and happy Friday!

1) It seems like Warner Bros. Animation has settled into a pretty regular schedule of 3 animated features a year. Next year they’ve got All-Star Superman, Green Lantern: Emerald Knights, and Batman: Year One on the slate. These would seem like a great match for toys – marquis DC characters in great stories. What are Mattel’s plans for toys for these animated features, and how do you decide whether you want to jump on board or not?

Sorry, it is way too early for us to discuss that deep into 2011 at this time.

2) We’ve often talked about how one of the ways DC Universe Classics has been able to succeed is that you’ve been able to re-use basic tooling in creative ways to make a wide variety of characters. Does that mean that characters or items that would presumably require a lot of new tooling, like Granny Goodness, or a Mobius Chair for Metron, would have a pretty tough time making their way into upcoming line-ups? What would be the best way to get essential characters for completing themes into the line – box sets? Online exclusives? Con exclusives?

There are plenty of uniquely tool’d figures in the DCUC line. Demon and Ares come to mind. Shared tooling just means that not EVERY figure needs a 100% new tool, but it doesn’t mean some won’t need that!

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