Hasbro decided to mark their first appearance at New York Comic Con with a special preview night, organized quite ably by Hunter PR and held at the very posh Yotel. You might recall a few years back, the Hasbro Marvel team held a similar event at San Diego Comic-Con, when they had first picked up … Continue reading “New York Comic Con 2011 – Hasbro Preview Night Marvel Legends”
Hasbro is going to continue to have 6-inch figures for their Marvel brands, and as we suspected, some of them will be retailer exclusives for the current Marvel movies, much like Walmart and Kmart had exclusive 6-inchers for the Iron Man movies.
With all my excitement about Marvel Legends, I might have missed the Marvel Universe display – but that was simply not possible with all the figures on hand. Make no mistake, 6-inch figures may be coming back, but 4-inch will still rule the Marvel shelf space in your local toy stores. On hand were single-carded … Continue reading “San Diego Comic-Con 2011 – Hasbro Marvel Universe Preview Night”
Coming out of Toy Fair, Hasbro’s PR team was kind enough to set up a brief interview with the Hasbro Marvel brand team. We took the opportunity to touch on a range of subjects, including the upcoming movie figures, Marvel Universe, and what’s in store for us with the Marvel Legends re-launch. Thanks to Scott … Continue reading “Hasbro Marvel Brand Team Interview Part 1 of 2”
Hasbro held its collector event for the online media outlets – how we qualify for this I’ll never know, but I won’t fight it. It’s a great event that covers all the Hasbro collector-oriented lines, including Star Wars, GI Joes, and Transformers. But my first love is the comic book properties, so I’ll be sharing … Continue reading “Toy Fair 2011 – Hasbro Marvel Report – Marvel Legends and Marvel Universe”