In our third part of our Marvel update from the Hasbro Collectors Briefing from earlier today, we’ll cover the Spider-Man brand. This will be a shorter update.
With the Spidey 4 movie losing some momentum after being converted into a reboot, Hasbro has focused a lot of its attention on Iron Man 2. Still, we’re going to see Spidey product on the shelves, in both 3.75-inch and 6-inch scales.
The Hasbro Collector Briefing was earlier today, and in the second part of the Marvel update, I’ll be covering Marvel Universe. The mantra this year is “more figures, more fun, and more exclusives” and the team wants to keep the line “collector cool with kid appeal.” Keeping in lockstep with events in Marvel Comics, the packaging theme this year is Norman Osborne’s HAMMER Files, with packaging art by Mike Deodato.
Continue reading “Toy Fair 2010 – Hasbro Marvel Universe Update”
Hasbro’s Collector Briefing was earlier today, and there’s a lot of ground to cover. I will hope to get through the Marvel properties tonight and take stock of how much is left to go. Then I’ll see where I can fit in GI Joes, Star Wars, and Transformers.
For the Marvel properties, I’ll start with Iron Man 2. As I’ve commented in past Marvel reviews, the Hasbro / Marvel licensing agreement was driven heavily by Hasbro’s interest in the Marvel movie properties. And as you’ll see here, there’s plenty of product to leverage the sure-to-be-a-blockbuster-or-Jon-Favreau-is-done-in-Hollywood Iron Man sequel.
To kick off our coverage of Toy Fair 2010, our friends at Hasbro have sent us a prize pack of toys from the hottest Hasbro brands in 2009. Included in the prize pack:
At the end of the month, on February 28, we will pick up to four winners at random to take home item(s) from the prize pack. Entering the contest is simple. Sign up for any or all of the following free subscriptions:
If you sign up for all four, you’ll have four chances to win. If you’re already subscribing, you’re already entered in the contest.
Alright folks – sign up and spread the word! And good luck to all!
Continue reading “The AFP / Fwoosh Hasbro Toy Fair Giveaway”
Toyfare #152 is the last issue to hit the stands before Toy Fair. As such, Mattel and Hasbro have saved up some of their big reveals for the issue, which is due in comic book stores next Wednesday. For those of you who can’t wait, a subscriber who received his issue early has given me some early intel of what’s between the covers.
DC Universe Classics – as they promised, Mattel has revealed an upcoming wave of figures.
I won’t be posting scans of Toyfare – c’mon – just pick up your own copy! 🙂 – but I have picked images that reflect what was described to me. With Obsidian, the Rex Tyler version of Hourman, and the Alan Scott Green Lantern, we’ve got some more Justice Society of America goodness coming our way, and fans of the classics will be glad to get Rex instead of Rick for Hourman. I think a lot of fans will be pleased that Zatanna is in her top hat, tails, and stockings, but I’m concerned about getting a repeat of Black Canary’s legs.
Gold continues the Metal Men, Kamandi brings us a Toy Guru favorite, and Tyr continues the unofficial Super Powers theme for this year. And, what can you say about a C&C Ultra-Humanite? Giant gorillas are awesome.
[Update – Mattel has confirmed that this will be a Wal-Mart exclusive wave. If it follows the pattern from the past Wal-Mart exclusives, the wave should not have any variant or chase figures.]