AFP’s Ask Matty Round-Up for 9/15/9

I was traveling yesterday so wasn’t able to get these posted right away.  Here are the latest questions and answers from Mattel.  Thanks to Mattel and Toy Guru!

DC Comics

1. You’ve been saying for a while that the fate of the JLU line is in collectors’ hands. At the time of this writing, all three 4-packs and the San Diego Comic-Con Green Lantern Origins 3-pack are still available on How are the fans doing with respect to keeping the line alive? How are the new products doing at Target?

New JLU packs are currently available at Target and We are reviewing whether the packs, with fan demand playing an important role.

Continue reading “AFP’s Ask Matty Round-Up for 9/15/9”

Mattel Releases Plans for San Diego Comic-Con

We got an update from Toy Guru that next week’s Q&A would be the last before August, so our strategy to save up all the hard-hitting questions until the July 15 Q&A was tragically flawed.  On the plus side, a lot of our questions were going to be about what lines would they have on hand at the show, when their panels were going to be, and what exclusives were they selling – and Mattel just posted all of that info on

One license that I was expecting but is not in the announcement is WWE – they’ve told us in the past that with the license due to kick off in 2010, they wouldn’t be sharing any information until San Diego at the earliest.  We’ll try to find out whether they’ll be talking about WWE at San Diego.

San Diego Comic-Con 2009—New Toys & More

By Matty

Comic-Con is coming!

For us toy collectors, the granddaddy of events has to be San Diego Comic-Con. The 2009 show starts July 23rd (preview night July 22nd) and runs through July 26th, and this year I’m bringing more cool stuff than ever before!


First off, we’ll have not one, but TWO fan panels at the show:

Mattel & DC Comics, a Powerful Partnership

Friday, JULY 24

11:00 AM – 12:00 NOON



Friday, JULY 24

1:00 PM – 2:00 PM



Then, visit me at Booth #2845, and you’ll find tons of new toys either just coming on the market or soon to come. We’ll have Ghostbusters™, DC Universe, DC Universe Classics, Infinite Heroes, Justice League Unlimited, Masters of the Universe Classics, Batman: The Brave and the Bold, Disney/Pixar CARS, Toy Story, Hot Wheels, Scene It? The DVD Game, and the insane new Mindflex game — plus a few surprises!


Products will be sold starting preview night. Customer service and safety is our number one priority, so we’ll have a separate booth run by our Toy Club to handle sales. Lines will only be allowed to get as long as the designated roped-off area, but “fast-pass” tickets will be handed out to reserve your spot later that day. Limits on all exclusives will be six per person, per visit to the Mattel booth.

If you choose to wait in line a second time, you’ll be eligible to buy another 6 figures (there will also be a limit of six figures for online purchases after the show). It should all go very smoothly for the best buying experience yet!

We’re going to have plenty of gotta-get products available for sale, including (click each for all the scoop):


Can’t make it to Comic-Con? Fear not, fair comic fan! You’ll be able to get everything listed above on starting at 12:00 Noon on Monday, August 3rd, except these items:

  • SDCC variant He-Ro
  • SDCC variant Buzz Lightyear (with “Andy” on his foot)
  • SDCC Gleek (but the onder Twins without Gleek will be available)

Whew! That’s it for now, but stay tuned to, because I’ll have more news as Comic-Con gets closer.


via Online Store.

Action Figures on Sale at

Toys R Us is currently having a sale on action figures at its online store.

Save up to 50% on Select Action Figures at for a limited time only!

GSI Commerce- Toys R Us

In addition, they are offering free shipping on selected action figures.

One item I am very tempted to get:

iconThe Good The Bad & The Ugly Minimates Box Set
List Price: $15.99
Our Price: $11.18

A Diamond Select Release! An Art Asylum Design and Sculpt!

Bring your favorite Wild West gunslingers to life with this Minimates box set based on the 1966 spaghetti-western classic! Featuring the Good Blondie, the Bad Angel Eyes and the Ugly Tuco as they search for buried gold, this set also includes Showdown Blondie from the epic final standoff!

Sculpted and designed by Art Asylum, each 2″ Minimate features 14 points of articulation and sculpted accessories!

This item is available online only.

AFP’s Ask Matty Round-Up for 4/15/9

Yes, it was Tax Day today for those of us in the United States, but the sting of writing a check to the Internal Revenue Service may have paled in comparison for some of us to the experience of ordering Mer-Man from today.  The allotment for today sold out in an hour – a new record.  But take heart, Mattel knew that they needed to up the quantities, so more Mer-Men are on the way.  From their Facebook:

A quick update on Mer-Man sales. Yes, the aquatic warriror of Eternia did sell out this morning, but do to increased fan demand, we increased orders on Mer-Man. The only catch is that the full new revised larger order did not make it on the same boat. So the second batch will be here in about a week and will go on sale the last week of April. I will update everyone once we lock in an exact on sale day and time!

Now onto the questions and answers for today:

1. First, a question about DC Universe Classics 7 – the classic and modern variants of Booster Gold that we’ve seen released have the same coloring on the wrist bands (blue) and gloves (gold). In modern comics, most art has those colors reversed – gold wrist bands and blue gloves. Is the action figure color selection a design choice, and what are the chances we can see a running change for the modern figure?

All of our decos are based on the DC Comics approved colors. And as you stated, comic books tend to change some color details issue by issue sometimes. We will look into new decos if we re-release Booster in the future.

2. Now onto a question about one of the San Diego Comic Con exclusives you announced on 4/1. How did you go about selecting He-Ro as the MOTU Classics exclusive? What else can you tell us about his magic staff?

We selected He-Ro because we knew he was one of the most fan demanded characters whom has never had a figure made before (at least in this case one that was never produced). Also, Toy Guru is a huge fan of He-Ro and wanted to get him out there in year 1 since, quite frankly, he wanted a He-Ro figure for his desk!

MOTUC He-Ro - headshot.jpgMOTUC He-Ro 1.jpgMOTUC He-Ro 2.jpg

The magical staff is 5 inches in length, painted gold and contains a colored Spell Stone. The staff can close up to conceal the Spell Stone and that is how it will be packaged. There will be three different colors of Spell Stones all blind packed with green by far being the most common. These will be available in both the version sold online and at the show.

We’ll have more details about this as we get closer to the show.

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