Toy Fair 2017: Hasbro Marvel Press Pics

Hasbro held their Collector Preview yesterday (read our Toy Fair 2017: Hasbro Marvel Legends Report to get caught up) and this morning they shared their press pics for a bunch of their Marvel Legends products. They’ve included a lot of the retailer exclusives that were not available on the showroom floor.

Pictured above – the Toys R Us exclusive Marvel Legends 6-inch A-Force 6-pack, featuring She-Hulk, Lady Loki, Lady Sif, Monica Rambeau, Singularity, and Elsa Bloodstone.

Now get ready for some sensory overload – over 70 more official Hasbro Marvel Legends pics ahead!

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Toy Fair 2017: Hasbro Marvel Legends Report

What’s clear coming out of this year’s Hasbro Collector Preview is that the Marvel team’s decision to rebrand the Marvel Legends to tie to mass media has been a success. This year, Legends is being driven not only by three movie releases in the Marvel Cinematic Universe, but also by its extended TV properties on ABC and Netflix and several animated shows. The result is a healthy line-up that spans mass retail releases and exclusives for both traditional and online specialty retailers.

And what about those properties that still fall outside of Marvel Studios control? Hasbro is still finding a way to leverage them with comics-based figures.

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NYCC 2016: Super7 May Relaunch Masters of the Universe Classics in December

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Following Mattel’s abrupt San Diego Comic-Con announcement of the closure of MattyCollector at the end of this year, Super7 took over the Masters of the Universe license. They have been working closely with the Four Horsemen to plan for relaunching Masters of the Universe Classics. And while things are not set in stone, it’s possible they may ship their first MOTUC figures before Mattel ships their last.

On the slate for relaunch are “Ultimate Editions” of five classic figures: He-Man, Skeletor, Teela, Faker, and Ram Man. Could these be the “first five (sort of) new prototypes” that Cornboy mentioned sending to Super7 recently? For the first four mentioned, the re-issues will come with alternate heads and accessories that represent all of the major variants for those characters. Ram Man doesn’t have any variants in the line, but I’m guessing Super7 is re-issuing him because fans felt he was under-produced in Mattel’s run.

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NYCC 2016: Hasbro Marvel Legends Update

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As has been their tradition the past several years, Hasbro held its ‘Twas the Night Before… Party on the eve of New York Comic Con. All of its collector-oriented brands were represented, including marketing and design members from their Star Wars, Transformers, and Marvel brand teams.

We focused on the new Marvel Legends reveals. Those included the final reveals for the widely-rumored and now-confirmed Sandman Build-a-Figure Spider-Man wave, and four other Legends whose final homes have not yet been revealed, but may be slotted into upcoming X-Men and Guardians of the Galaxy waves.

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SDCC 2016: Hasbro Marvel Panel Video

SDCC 2016 Hasbro Marvel Panel

Hasbro held its Marvel Legends panel at San Diego Comic-Con yesterday afternoon. In it, they covered the entirety of their Marvel Legends line, which now spans 12-inch, 6-inch, and 3.75-inch figures, as well as role playing items like the Captain America 75th Anniversary Shield. The “upgraded” Cap shield a special metal edition to commemorate the auspicious anniversary, while the less expensive version of the Cap shield has the same dimensions and leather straps, but is made of plastic.

After watching the panel, be sure to check out our SDCC 2016: Hasbro Marvel Legends Update for more details on the reveals and teases for the 6-inch and 12-inch lines.

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