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Soapbox Sunday: Breaking Bad – When a Mom Protests Your Action Figures (Almost) Everybody Wins

Last week, a Florida mom petitioned Toys R Us to stop selling Breaking Bad action figures, using the tried and true family values argument. Nearly ten thousand people voiced their support, and then Toys R Us blinked. This helped fill out an otherwise uneventful news day (if you discount the news of Ebola landing on US soil) with a story that resonated widely by bringing together pop culture and human interest angles. The story was picked up by everyone from ABC News to Zimbio.

Mainstream media came out largely in support of the Florida mom and the actions taken by Toys R Us, and this prompted fans of the TV show and action figures to protest the protest. Action Figure Insider’s Daniel Pickett launched a counter-petition, keeping the story in the news cycle for another revolution. The petition to keep Breaking Bad on toy shelves has garnered over forty thousand signatures, but despite this, TRU has not reversed its actions. This leads me to today’s topic: who actually won this fight?

You might be surprised (if you already forgot the title of this article) – almost everyone comes out ahead.

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Soapbox Sunday: Latest Mattycollector Sale Shows Shortcomings; How to Turn it Around

Remember the good (or bad, depending how you fared) old days when there were toys that you actually wanted to buy on Mattycollector on their monthly sales dates? Those toys would sell out in hours, sometimes minutes. And while that truly meant missed opportunities through lost sales, the quick sell-outs became the barometer for successful products.

Fast forward to today. We’re a couple of days past the Mattycollector sale for October, and looking at the sale page, there’s not a single item on the page that’s sold out. There’s not even a single item that’s marked with the “Almost Gone” tag that Mattel would add to give you a sense of urgency to grab up those soon to be sold out toys. And for a company whose marketing team is so fond of saying “We’ll keep making them as long as you keep buying them,” I’ve got to wonder how much longer Mattel will keep making them, because we certainly not buying them – at least not like we used to.

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NECA Highlights Dawn of the Planet of the Apes Series 1

NECA has raised the bar on its product photography with a stunning pictorial of its upcoming first wave of figures from its Dawn of the Planet of the Apes line. Ceasar, Maurice, and Koba look to have some fantastic sculpted and painted details. Personally, I was hoping for a little more mobility from the articulation (these are apes, after all) – while there’s a lot of points of articulation, it looks like some movement is hindered by the sculpt.

Still, articulated monkeys, especially at NECA’s retail price point, should be a welcome addition to many toy collections. These hit shelves in May.

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Weekend Toy Run: Saint Patrick’s Day Sale at TFAW – Up to 50% Off Toys and More

Things From Another World is having its Saint Patrick’s Day sale, and they’ve got 240 items up to half off in their Toy section. They’ve got stuff from Funko, NECA, Hasbro, Mattel, Diamond Select Toys, and more. I’ve got my eye on this Hanna Barbera Space Ghost – at $10.49 it’s a steal for a six-incher. I’ll need to take a closer look to see what else there is to take home. Happy shopping!

Don’t get angry: everyone can have the luck of the Irish at TFAW! Now through March 23, you’ll save 20-50% on 1,000s of graphic novels, comics, toys, statues, and more!

However, you’ll have to move fast: our inventory of these items is extremely limited. Once you find the “gold” your collection needs, you’ll need to snap it up before someone else tries their luck!

via Save 20-50% on 1,000s of Graphic Novels, Toys & More – TFAW.com.

NECA Shares Hi-Res Pics of Planet of the Apes Classic Series 1

The reveals for NECA’s Planet of the Apes classic series are coming faster than Charlton Heston picking up the hottest mute chick on the planet. It’s all damn, dirty apes, for series 1. We’ll find out more at Toy Fair. Stay tuned!

Check out the new Planet of the Apes – Classic Series 1!

The #GorillaSoldier, #Cornelius, and Dr. #Zaius 7″ action figures are scheduled for release in July. For higher-res, individual photos head on over to https://twitter.com/NECA_TOYS

via NECA – N.E.C.A..