ThreeA Toys Reveals Adventure Kartel Dead Easy Corp War-Zomb 3-Pack

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I’ve already got some War Zombs in 1/12 scale and dig them, so here’s another toy budget-breaking 3A Toys set on the horizon. Somehow Dead Easy Corp hitting all the right sweet spots for me. Sure, it’s got the Zombs. But it also is hitting on that Band of Brothers Easy Company vibe. With zombies. And then there’s Sgt. Rock and Easy Company. With zombies.

This set is supposed to drop some time in September. Private Cornowski, Corporal Veal Edwards, and Sergeant Sweatbread Jones will be mine.

Marvel Legends Rocket Raccoon Wave Instapics

One of these days, I’ll give up my big camera and just take pictures with my phone. Here’s some quick pics of Hasbro’s Marvel Legends Rocket Raccoon wave.

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To get you the pics you want as fast as I can, I’m hooking you into my Instagram feed – there’s already a few more ML pics there than what I’ve included in this quick post. If you’re on Instagram, follow me at afpron – that’s for AFP Ron, not AF Pron :). Stay tuned for better pictures soon.

Marvel Legends Rocket Raccoon Wave Group Shot and Packaged Pics

Hasbro Marvel Legends Rocket Raccoon Wave - Group Shot

The Rocket Raccoon wave of Marvel Legends is here! It feels like a long time since we’ve had new MLs in our hands, but if you count Iron Man Legends along with the Hit Monkey wave, then we’re back up to the number of Marvel Legends waves we had in 2012. The real question is whether the market can bear more than this. We’ve still got the Wolverine Legends wave incoming, but even with a Wolverine movie performing well in theaters (the cumulative box office is already estimated to exceed the $120MM production costs), what would be the 4th wave this year is at present a Previews Exclusive.

But back to this wave. I’ll have a closer look at some of the figures in the coming days, but here’s some quick thoughts.
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Toy Guru Sets the Record Straight about Mattycollector Subscription Targets (Again)

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Matty Tracker 2014 - T-11Toy Guru returns to YouTube to continue the push to hit the targets for Club Eternia, Club Infinite Earths, and Ecto-1 pre-orders. He also tries once more to squash the conspiracy theories about the meters. Repeat after Toy Guru: they are real – they are not a marketing ploy! Hey – repetition is a proven way to get a message across.

One of the more interesting remarks he makes is regarding the Club Eternia sign-up last year – he tells us that there was no meter on Club Eternia, because they thought they didn’t need one. I guess their surprise at the implied drop-off (I have no idea what the subscription numbers are) is why we have a He-Man shaped silhouette on the Club Eternia sign-up pages for 2014.

I’m still collecting both Masters of the Universe Classics and DC Universe Classics – Ghostbusters died for me when I couldn’t bring myself to buy that Dana Barrett. But I particularly feel for those of you just collecting DC. Maybe it’s just leftover from last year, when the MOTUC bias was much worse, but it still feels to me like DC is the red-headed stepchild – this video is shot in front of current and vintage Masters figures. On the DC front, only Doomsday is name-checked. I know Toy Guru is a big DC fan, but with his favored JLU line completed, there doesn’t seem to be any cohesive vision for what Club Infinite Earths should be – maybe that’s why it’s been hard to articulate why we should be buying the DC subscription.

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If Toy Guru Can’t Convince You Mattycollector is in Trouble, Maybe the Four Horsemen Can

DC Universe vs the Masters of the Universe 1

It’s not without a little irony that as Mattel gets a huge push this month for its two flagship collector brands with the DC Universe vs the Masters of the Universe comic book hitting shelves, Mattycollector is finding its subscription pre-orders for the DC Universe Club Infinite Earths and the Masters of the Universe Classics Club Eternia both in jeopardy. Deja vous? Last year we were in a similar spot. During the Matty sub period, we had the MOTU limited series comic book hitting shelves, and collectors were still reeling from DC Universe Classics going on hiatus at big box retail. But somehow, it seems more dire this time around.

And yet, we’re seeing the Crisis on Multiple Earths / Eternias (see what I did there?) being handled using almost the same exact playbook as last year. To start, when the subs are announced, we get promised improvements from Digital River. Last year: manage your subscriptions online. This year: a new quarterly shipping option. Are these changes from Digital River helping?

When it’s clear that the subs are not gaining traction, the next step is for Toy Guru to sound the alarm – if the subs don’t hit minimums, they’re gone! And now we’re at the next point, where the Four Horsemen tell us that hey, this is for real.

Guys, it’s not that we don’t believe you. I just think it’s silly to keep running the same game plan, when it should be painfully obvious that it’s not working like it used to. If the subs don’t succeed in KILLING THE LIEN this year, make sure they don’t do it next year – try something new.

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