SDCC 2017: Hasbro Marvel Legends Report

Finally, here’s our Marvel Legends Report for SDCC 2017 – all the reveals, videos, booth pics, official PR pics, and teases – all in one spot. And while Hasbro showed off a massive amount of new figures and more for the remainder of this year and the start of next, there’s still a lot more to go. Of the new waves, they revealed only one completely.

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SDCC 2017: Hasbro Marvel Panel Video

The Hasbro Marvel Brand Team held a jam-packed panel covering their Marvel Legends 6-inch and 12-inch lines. After recapping what’s available to pick up here at San Diego Comic-Con, they shared what’s heading to shelves for the remainder of the year, and teased what will be coming in 2018. For the new reveals:

  • Coming soon: Marvel Vintage Legends, Amazon-exclusive Defenders 4-pack, and a Game Stop exclusive Back in Black Deadpool
  • In 2018: Spider-Man Legends, Deadpool Legends, Black Panther Legends, Ultimate Riders, more 12-inch Legends, and more Walgreens exclusives.

And that’s really just the tip of the iceberg for next year. Hasbro is promising more reveals at Hascon, NYCC, and more!

Hasbro and Marvel product experts will discuss some exciting news around Hasbro’s ever-popular Marvel Legends product line. Attendees will also get a sneak peek at upcoming, never-before-seen Marvel action figures, followed by Q&A.

SDCC 2017: Hasbro Marvel Interview with Ryan Ting and Dwight Stall

I caught up with Ryan Ting, Global Brand Manager, and Dwight Stall, Senior Design Manager, from the Hasbro Marvel Brand Team at San Diego Comic-Con yesterday afternoon. We chatted about the Marvel Legends exclusives available at SDCC 2017 (and following the show at HasbroToyShop.com), as well as the incoming Legends waves due this fall and early 2018 (including the Netflix / Man-Thing wave, Thor: Ragnarok, the vintage Marvel Superheroes throwback wave, a whole new Deadpool wave, and the “Riders” assortment).

I also pitched my idea for a Bob, Agent of Hydra, figure with MODOK’s Doomsday chair for the Riders wave. Tell me that’s not a winner!

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Toy Fair 2017: Hasbro Marvel Press Pics

Hasbro held their Collector Preview yesterday (read our Toy Fair 2017: Hasbro Marvel Legends Report to get caught up) and this morning they shared their press pics for a bunch of their Marvel Legends products. They’ve included a lot of the retailer exclusives that were not available on the showroom floor.

Pictured above – the Toys R Us exclusive Marvel Legends 6-inch A-Force 6-pack, featuring She-Hulk,┬áLady Loki, Lady Sif, Monica Rambeau, Singularity, and Elsa Bloodstone.

Now get ready for some sensory overload – over 70 more official Hasbro Marvel Legends pics ahead!

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Toy Fair 2017: Hasbro Marvel Legends Report

What’s clear coming out of this year’s Hasbro Collector Preview is that the Marvel team’s decision to rebrand the Marvel Legends to tie to mass media has been a success. This year, Legends is being driven not only by three movie releases in the Marvel Cinematic Universe, but also by its extended TV properties on ABC and Netflix and several animated shows. The result is a healthy line-up that spans mass retail releases and exclusives for both traditional and online specialty retailers.

And what about those properties that still fall outside of Marvel Studios control? Hasbro is still finding a way to leverage them with comics-based figures.

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