SDCC 2015: Toys R Us Hosts Exclusives from Bandai, Hasbro, Mattel and More

SDCC 2015 Toys R Us Exclusives - Star Wars, Batgirl, and Power Rangers

Toy R Us is renewing its attempt to woo collectors by establishing a “Collector Vector” shop within both its traditional and online stores, and participating in San Diego Comic-Con with ten exclusives from a variety of toy manufacturers. While I’m doing fewer traditional toy runs now, I’ve been to my local TRU recently and have not noticed any change – but online they’ve established a Collector Vector search grouping that currently includes over 200 products and a landing page for their Con exclusives.

While I think TRU will continue to struggle to differentiate itself with collectors, the Con exclusives will help drive some traffic their way. The list includes the Yvonne Craig Batgirl from the ’60s Batman show (thankfully individually-carded and not in a 3-pack with Batman and Robin), a Star Wars Black Series Rancor set in the 3.75-inch scale, a Power Rangers exclusive, and more. They’ll be available at the Entertainment Earth booth (#2343) at the show and online at from Thursday, July 9 through Sunday, July 12, while supplies last, of course.

It’s an impressive list of exclusives – TRU may be on the decline, but they still have some sway with the toy companies.

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Hasbro Launches “Pulse” – Subscribe for an Insider’s Look at its Collector Brands

Hasbro Pulse launch

Hasbro has been working on launching a portal for its collector-oriented brands. While it made a brief appearance on the Hasbro website around the start of the year, now Hasbro Pulse has been officially launched.

Want an insider’s look at exclusive content and the latest news on brands like Transformers, My Little Pony, G.I. Joe and Star Wars, straight from the heart of Hasbro? Then welcome to the Hasbro Pulse!

Fans will be able to sign up for Hasbro Pulse to receive brand news as it happens, plus access to special offers and more. That means that Hasbro Pulse members will be some of the first to receive new product images, epic unboxing videos, fan polls that will shape the future of their favorite lines… and even more stuff we haven’t dreamed up yet! And all of it is coming straight from the super-fans working at Hasbro, created especially for their fellow fans.

The first four items include a sneak peek at G.I. JOE 2-packs, a Transformers designer look at planning for Brake-Neck and Quickslinger, a behind-the-scenes look at Stephen Hayford’s Star Wars Black Series photography for Celebration VII, and an extremely cool video about the making of the pop-up book My Little Pony: Castles of Equestria.

Right now, Pulse does not have articles for Hasbro’s Marvel brands – but the form for joining includes Marvel as a choice for what you want covered. So be sure to sign up for Hasbro Pulse and show support for Marvel! Hopefully we’ll see new content from San Diego Comic-Con.

SDCC 2015: Hasbro Officially Reveals Star Wars, Marvel, and Transformers Exclusives

SDCC 2015 Hasbro Exclusive Special Edition Toys

With less than a month to go before the big show, Hasbro has finally unveiled their San Diego Comic-Con exclusives. Sure, we’d caught glimpses – Hasbro teased the Transformers Devastator on Facebook and shared the Marvel Legends Dr. Strange Book of Vishanti set with USA Today, and we got a sneak peek at the Star Wars First Order Stormtrooper on eBay.

But there’s more… all with official descriptions and prices from Hasbro, with high res photos to boot. Even if you’re not making it to San Diego, Hasbro will offer these exclusives after the show at So get your wallets ready!

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Border Patrol: Marvel Legends Rogue, WWE Seth Rollins, and Transformers Optimus Prime

Border Patrol - Marvel Legends Rogue, WWE Seth Rollins, Transformers Optimus Prime

In this edition of Border Patrol, we’ve got some tried and true favorites plus a new champ:

  • Marvel Legends Rogue by Loose Collector – the DC Direct Hush Poison Ivy has been a go-to head for the likes of Rogue and Jean Grey for years, but the Loose Collector crew is one of the few capable of executing the recipe so cleanly – ends Wednesday, April 8 at 7:03PM PST
  • WWE Wrestlemania 31 Seth Rollins by highlytales88 – just how much is a WWE Heavyweight championship worth? – after snatching the title from Brock Lesnar and Roman Reigns at Wrestlemania 31, this Seth Rollins custom skyrocketed in price, getting bid up by fans looking to secure memorabilia from his championship run – ends Thursday, April 9 at 4:57PM PST
  • Transformers Masterpiece Optimus Prime by billmeistercustoms – it’s been a while since I’ve seen a Masterpiece Optimus Prime, but with as many as there have been, and as many as there will be, it makes you wonder just how much more Takara and Hasbro could charge for a metallic paint job – ends Wednesday, April 8 at 11:16AM PST

In AFP’s Border Patrol, we scour active eBay auctions for customized action figures that you won’t want to let slip by!

Toy Fair 2015: Hasbro Transformers (including Devastator Video Fly-Bys)

Toy Fair 2015 Hasbro Transformers Devastator and More (5 of 11)

Hasbro unveiled the latest and largest in their Combiner Wars line, going back to the beginning with Devastator. Made up of six Voyager class Constructicons, Devastator will be the biggest Combiner yet.

I’ve got video fly-bys of Devastator in his combined form and the individual Constructicons in their robot and vehicle modes. For the rest Transformers display, I took some group shots but not much else. Yes, I admit it – I’m not a very good Transfan.

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