This morning, the Hasbro Marvel team held a roundtable meeting for online media for New York Comic Con, and we were lucky enough to be there. I’ll be putting together the 360 degree video tonight and should have it posted tomorrow. [Update: video posted below.]
In the meantime, here’s a summary of the Hasbro reveals from both HASCon a couple of weeks ago and NYCC today. For completeness, I’ll include the prior reveals from San Diego Comic-Con. So far we’ve got a pretty deep look into 2018.
Dark Phoenix has returned, more powerful than ever, and the X-Men are going to pay! It’s all-out action as the classic X-Men must once again face total destruction from the cosmic force known as the Phoenix.
Will they be able to overcome their love of Jean Grey to do what they must to survive? Find out, fearless reader, in the tale called “Phoenix Rising!”
Finally, here’s our Marvel Legends Report for SDCC 2017 – all the reveals, videos, booth pics, official PR pics, and teases – all in one spot. And while Hasbro showed off a massive amount of new figures and more for the remainder of this year and the start of next, there’s still a lot more to go. Of the new waves, they revealed only one completely.
What’s clear coming out of this year’s Hasbro Collector Preview is that the Marvel team’s decision to rebrand the Marvel Legends to tie to mass media has been a success. This year, Legends is being driven not only by three movie releases in the Marvel Cinematic Universe, but also by its extended TV properties on ABC and Netflix and several animated shows. The result is a healthy line-up that spans mass retail releases and exclusives for both traditional and online specialty retailers.
And what about those properties that still fall outside of Marvel Studios control? Hasbro is still finding a way to leverage them with comics-based figures.