Congratulations to collectors who have been hoping that the DC Universe Classics Club Infinite Earths will go through for 2013. Glancing at the MattyCollector order page for Club Infinite Earths, which now shows as sold out, you’ll see that the thermometer has passed the first target. Sure, folks are still on pins and needles waiting for official word, and I wouldn’t be surprised if we are waiting on a grandiose announcement of victory from Mattel via email instead of a simple post on the Matty forums that All Will Be Well. (I expect that to extend to Masters of the Universe Classics Club Eternia, but that sub was bogged down by an invisible thermometer that we didn’t even know existed until a short while ago.)
So, a little blue and a lot of green (you can read that as willpower or money) got us over the line at what seemed like the last possible moment – certainly a comic book finish. But while this means we’ll be getting Saint Walker this year, you can forget about Brother Warth or any other fully-tooled figures (Doomsday anyone?) for 2014, since there was just wasn’t enough appetite to get to that second threshold on the thermometer.
Am I glad the sub went through? Absolutely. At the same time, I cringe at the thought that Mattel’s all-or-nothing tactics have worked, because I think that ultimately leads to complacency and inferior products. I hope that Toy Guru and company keep in mind how close it actually was this year, and work to improve character selection and provide options for folks who can’t go all-in. And for the subscription drive next year – can we dump the tired thermometer? Why not fill up a power battery? Really – that should have been an obvious choice for the team filled with Green Lantern fans. 🙂
