Toy Fair 2014: G.I. JOE Continues the Fight Against Cobra as a Toys R Us Exclusive

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After a resurgence with their 25th Anniversary line, Hasbo’s G.I. JOE brand has taken a beating the past five years. This is thanks in a big way to lackluster performance of both G.I. JOE movies. Rise of Cobra in 2009 was considered enough of a dud (despite clearing over $300MM worldwide box office) to delay Retaliation to 2013, wreaking havoc in a line that was already heavily ordered at retail. Without the backing of the sequel at retail, the line sputtered and died – and even though Retaliation surpassed its predecessor, the damage was done.

This year, Hasbro has managed to extend the life of the brand by going the retailer exclusive route with Toys R Us. I’m glad to see the line continue, but it’s a tough road ahead. Retaliation did well enough to warrant another sequel from Paramount. And while a director and writer have been attached, no release date has been set – how long the JOE brand can maintain itself in absence of TV or movie support has yet to be seen.

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BBTS Sponsor News: Batman, Transformers, Star Wars, ToyWorld, GI Joe, Diamond Select, Borderlands, Bowen, Godzilla & More!

This is a sponsored post from BigBadToyStore.com. Thank you for supporting our sponsors! – Ron


NEW PRE-ORDERS


BATMAN CLASSIC 1966 TV FIGURES SERIES 01, 02, BOX SET
We have just listed the first two waves of the Batman Classic 1966 TV Figures, as well as the first box set.  The first wave includes Batman, Riddler and Penguin and is listed at $54.99 for the Set of 3;  the second wave of Batman Classic 1966 TV figures Case includes two of Joker and one each of Batman, Penguin, Riddler and Surf’s Up Batman, and is priced at $104.99.  We have them listed as a Set of 5 (one of each figure) at $94.99, and the Joker singly at $17.99.  The new Box Set includes Batman and Robin walking up the side of the building;  this two-pack is the only way to get the Robin figure, and is listed at $32.99.
http://www.bigbadtoystore.com/bbts/search.aspx?search=batman%20classic%20tv

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JoeCon 2012: G.I. Joe MicroForce Line Introduces New Style to the Brand

Hasbro also sent us these images for the G.I. Joe MicroForce, a “brand new expression” for the Joe brand. According to the TerrorDrome (I’ve been following @terrordrome for their live updates from JoeCon), these are smaller than Combat Heroes and more like the Star Wars Fighter Pods.

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