Masters of the Universe Classics Vykron Headlines a Puzzling Line-Up of Mattel’s SDCC Exclusives for 2012

Maybe it’s just me, but with the San Diego Comic-Con exclusives Mattel revealed yesterday, I am starting to think they are losing touch with their core market for their collector-oriented lines – the little boys that grew up with toys from He-Man and DC Comics and now have a strong nostalgic pull toward their grown-up versions. I understand the Cars, the Tiny Titans and the Polly Pockets – those same guys now have little boys and girls of their own, and SDCC has become a family event. But the rest seem odd or somehow miss the mark.

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Toy Fair 2012 – Mattel Collector Night – Toy Guru Video

Mattel held its Collector Night event at New York Toy Fair yesterday, and Scott “Toy Guru” Neitlich was on hand to share the details of all the products they had on display.

Included in the mix were Voltron, DC Universe (including Club Infinite Earths, All-Stars, Young Justice, Action League, Justice League Unlimited, Batman Legacy, and The Dark Knight Rises Movie Masters), Masters of the Universe Classics, WWE, Ghostbusters, Back to the Future, and Cars. Following his presentation, Toy Guru fielded all the questions that the crowd threw his way.

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Mattel San Diego Comic-Con Exclusives on Sale on 8/2

Don’t forget – Monday at Noon EST, Mattel’s exclusives from San Diego Comic-Con go on sale on Here’s the link to the bundled page.

Orko and Plastic Man sold out at the show first, and I imagine some people who got Orko at SDCC will be trying for this version too, because it doesn’t have the semi-translucent appearance that the Con-only color-change version does. Good luck!

Missed SDCC? Get Some of the Hottest Toys on 8/2!

Toy Fans,

Well, 2010 SDCC is over, but that doesn’t mean the chance to buy toys featured there has gone for good! As promised, we’re offering a limited number of some of the top SDCC products for purchase here at on Monday, August 2nd. Be here at at 9 a.m. PT (noon ET) for your chance at these collector gotta-gets:

These are the exact same products offered at SDCC, except the Starro Spores and Plastic Man suitcase aren’t available, and Orko doesn’t have the color-change features. Want a reminder sent to your inbox? Click here to sign up for email!

— Matty

via Online Store.

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