Toy Fair 2012 – Masters of the Universe Classics Adds Spikor, Frosta, Snake Men and Sir Laser Lot

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At their Collector Night preview, Mattel introduced a handful of new figures for the Masters of the Universe Classics and 30th Anniversary lines. In the main Masters line, Spikor and the Snake Men 2-Pack will be available in July. Frosta, from the She-Ra cartoon, will be the August figure, but due to production delays will be available in September with the September figure, which is yet to be revealed.

For the 30th Anniversary line, Mattel revealed Sir Laser Lot. Laser Lot is the creation of DC Comics writer Geoff Johns, who is a huge Masters fan. There’s a story floating around that Johns submitted his character concept for Laser Lot with a crayon drawing.

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Toy Fair 2012 – Mattel Collector Night – Toy Guru Video

Mattel held its Collector Night event at New York Toy Fair yesterday, and Scott “Toy Guru” Neitlich was on hand to share the details of all the products they had on display.

Included in the mix were Voltron, DC Universe (including Club Infinite Earths, All-Stars, Young Justice, Action League, Justice League Unlimited, Batman Legacy, and The Dark Knight Rises Movie Masters), Masters of the Universe Classics, WWE, Ghostbusters, Back to the Future, and Cars. Following his presentation, Toy Guru fielded all the questions that the crowd threw his way.

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Toy Fair 2012 – DC Universe Classics Report

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Mattel held its annual Collector Night at New York Toy Fair yesterday, and we were on site to take pictures of the latest and greatest figures to be revealed across their collector-oriented lines. We’ll cover most of that over the next few days, but I did want to post what we has spawned from one of our favorite lines – DC Universe Classics.

So in this update, I’ll be covering the DC Universe Club Infinite Earths subscription, the retail-based DC Universe All-Stars, DC Universe Classics 2-Packs (Toys ‘R Us exclusive), Batman Legacy, and the 6-inchers revealed from the Movie Masters line for The Dark Knight. If you’re a fan of 6-inch DC action figures, there’s still plenty of stuff coming our way this year!

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Toy Fair 2012 – The Hobbit – What to Expect from the Toys

The Hobbit - Thorin & Company | Photo by James Fisher via thehobbitblog.com

We sought out The Bridge Direct, Inc., the master toy licensee for The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again at Toy Fair yesterday. Unfortunately, they were not available for any unexpected parties and were not allowing pictures taken of product on display in the back of their hobbit hole.

Luckily for us, we did get to talk to an industry insider who has direct knowledge of the little known toy company, and I’ve put together some of their comments on what we can expect to see when Hobbit toys start hitting shelves in 4Q this year.

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Toy Fair 2012 – Hasbro Marvel Universe Report

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Hasbro’s Dave Vonner presented his baby – the Marvel Universe line – at Hasbro’s Fan Media Day yesterday. Marvel Universe is still going strong in Hasbro’s bread and butter 4-inch scale, and we’ll see a pretty wide assortment of figures in single packs, comic theme packs, and more 2-packs for 2012.

Vonner also revealed the figure that he promised would blow us away. No, it wasn’t Blow Hard!

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