Toy Fair 2014: Masters of the Universe Classics Rio Blast, Club Etheria, and DC Super Powers Highlight Mattycollector Reveals

There’s no substitute for seeing the figures in person, but Mattel has been kind enough to share the big reveals from its Collector Event this afternoon via the Mattycollector site. In previous teases leading up to Toy Fair, Mattel promised a subscription in the likes of Club Filmation in 2013 and a send-off for DC Universe Classics – and they did exactly that. Club Etheria is a six figure sub that apparently will have some day of sales. The previously revealed Madam Razz and Broom land in this sub, which also features Double Mischief, Entrapta, and the club exclusive Light Hope. An additional accessory was shown for one of the unrevealed figures – if you didn’t guess it, Mattel provided a spoiler in the image file name.

As for the DC Universe Classics send-off, Mattycollector will offer 6 figures, 3 each in September and October – with an enticing Collect & Connect if you get all six. It’s a Super Powers send-off, featuring Batman, Superman (in 2 flavors, one of them in the fan-demanded light blue), Wonder Woman, Green Lantern as the Riddler, and Mr. Mxyzptlk. The C&C is Kalibak, in his Super Powers brown colors. It really is a fitting finale for the line, which Mattel and the Four Horsemen have said had its roots in the classic Super Powers line.

Finally, Rio Blast was revealed as the September figure for Club Eternia. For fans of the Spirit of Hordak chase figure, Mattel will repeat that in 2014, with a Kowl and Loo-Kee 2-pack. And in a licensing move that feels odd to action figure collectors, Mattel is making Hot Wheels from Marvel Comics. And there’s much more – read on for the press release and pics.

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Toy Fair 2014: LEGO Reveals Guardians of the Galaxy and Ghostbusters Sets

LEGO Marvel Guardians of the Galaxy 1

One of my biggest disappointments being snowed out of Toy Fair this year is missing the LEGO showroom. I’ve been a lifelong fan of the building sets, and fell pretty hard for their foray into licensed products many years ago with Star Wars LEGO sets. With this year’s Toy Fair showing, LEGO has extended their Marvel license to include Guardians of the Galaxy, and added a fan favorite with a new Ghostbusters set.

While we can expect three sets of GotG as part of the growing LEGO Marvel license, Ghostbusters will likely be limited to the ECTO-1 set, as it’s a product of LEGO’s CUUSOO program (where users submit ideas to be potentially turned into LEGO sets), like last year’s Back to the Future DeLorean Time Machine.

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Toy Fair 2014: Hasbro Marvel Legends Report

Guardians of the Galaxy (Photo - CoolToyReview.com)

This year I find myself in the rather odd position of reporting on Toy Fair without actually being there. A casualty of the winter storms Pax and Quintus, I’m warm on the west coast but missing the fun of seeing the figures up close and personal. It’s the first time being on the sidelines since I started covering Toy Fair back in the heyday of Toy Biz’s Marvel Legends run in 2005.

In many ways we’re seeing Hasbro’s (second) run of Marvel Legends entering similar territory. Back then, Toy Biz was making waves with the Marvel Legends Sentinel wave. And yet, macroeconomic factors were causing big changes in the industry, and the next year turned out to be Toy Biz’s swan song, with the announcement that they had licensed the Marvel toy lines to Hasbro. Those same factors – rising costs of raw materials and labor, consolidation of retailers  – are still in play today for Hasbro. Rather than shutter the Legends line again, Hasbro’s Marvel team announced a shift in branding strategy at SDCC last year, and with their Toy Fair showing, we’re seeing how that plays out in the Marvel Legends line.

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Were You Hoping for GotG Marvel Legends from the Comics? Star-Lord is Coming

Star-Lord comic panel

While I am sure there’s many fans who are psyched for the movie-based Marvel Legends figures for Guardians of the Galaxy, I know that there’s also a group who hoped for comics-based versions of GotG. After all, we’ve already gotten Drax the Destroyer and Rocket Raccoon. Drax joined Marvel Legends courtesy of the Arnim Zola wave in 2012, and Rocket Raccoon was the second mini-BAF from last year.

Rest assured, Hasbro has the makings for Star-Lord already produced, and you may already have the proof in your collection.

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Toy Fair 2014: Hasbro Reveals Guardians of the Galaxy Marvel Legends Movie Figures

Hasbro Guardians of the Galaxy Marvel Infinite Legends teaser poster

Our good pal Paul wrote in with the heads up that Hasbro has revealed the Marvel Infinite Legends movie figures for Guardians of the Galaxy through Yahoo.  Hasbro will be giving out a teaser poster for the line at Toy Fair starting this weekend – it features Gamora, Star-Lord, Rocket Raccoon, Drax, and Groot, in a homage to the first teaser image released for the movie.

The figures will be available single-carded, and Hasbro will stick with the Build-a-Figure concept. This time, it’s Build-a-Groot. Look for these on shelves in July for $19.99 each.

Interested in the poster? Yahoo is giving away three of them. Details below.

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